--- title: "West Midlands Cycle Hire Scheme Sponsorship" ocid: "ocds-b5fd17-ddc046af-dfb8-4640-80d1-bad27690711f" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ddc046af-dfb8-4640-80d1-bad27690711f" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ddc046af-dfb8-4640-80d1-bad27690711f.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-ddc046af-dfb8-4640-80d1-bad27690711f.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WEST MIDLANDS COMBINED AUTHORITY" published: "2022-03-03" --- # West Midlands Cycle Hire Scheme Sponsorship Buyer: WEST MIDLANDS COMBINED AUTHORITY Current stage: Tender OCID: ocds-b5fd17-ddc046af-dfb8-4640-80d1-bad27690711f [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ddc046af-dfb8-4640-80d1-bad27690711f) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ddc046af-dfb8-4640-80d1-bad27690711f.json) ## Summary The West Midlands Combined Authority is seeking an innovative partner for the sponsorship of the West Midlands Cycle Hire Scheme, which features a fleet of 1,500 bikes and eBikes available across several cities including Birmingham and Coventry. This procurement process is currently in the tender stage, with an end date set for 4th April 2022. The total contract value is £7 million, and the successful partnership will commence on 4th May 2022, lasting until 31st October 2028, with a potential extension of three years. The initiative is classified under advertising services and aims to enhance public health and sustainability in the region. This contract presents a significant opportunity for businesses specialising in advertising and sponsorships, particularly those that are innovative and eager to engage with a large audience in the West Midlands. Businesses, especially small and medium-sized enterprises (SMEs), can leverage this opportunity to increase their visibility and brand recognition while contributing to a sustainable transport scheme that serves approximately 2.6 million residents. Engaging in this tender can foster collaboration and growth for companies passionate about promoting cycling and public health initiatives. ## Notice We're looking for an ambitious and innovative partner to sponsor our popular fleet of bikes and eBikes across the West Midlands West Midlands Cycle Hire is the largest cycle hire scheme to launch in the UK since London in 2010, with 1,500 bikes and eBikes available across Birmingham, Coventry, Sandwell, Stourbridge, Solihull, Sutton Coldfield, Walsall and Wolverhampton. We are excited to invite organisations to bid for the rights to sponsor the scheme to October 2025, with the potential to extend for a further three years. You will play a key role in making cycling accessible to the 2.6 million people living in the region, delivering tangible public health and sustainability outcomes. Expressions of interest and tender documents can be obtained from the Bravo site: http://wmca.bravosolution.co.uk project_525 - West Midlands Cycle Hire Scheme Sponsorship ITT: itt_1053 - West Midlands Cycle Hire Scheme Sponsorship All communication must be via the above e-tendering system. Additional information: Expressions of interest and tender documents can be obtained from the Bravo site: http://wmca.bravosolution.co.uk project_525 - West Midlands Cycle Hire Scheme Sponsorship ITT: itt_1053 - West Midlands Cycle Hire Scheme Sponsorship All communication must be via the above e-tendering system. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6a921d8b-bea0-4220-a51a-ac94cfde6eff | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Mar 2022 | | Submission deadline | 4 Apr 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 3 May 2022 - 31 Oct 2028 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £7,000,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS COMBINED AUTHORITY | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B19 3SD | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Newtown | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341000 - Advertising services ## Release History - 3 Mar 2022 at 14:09 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6a921d8b-bea0-4220-a51a-ac94cfde6eff ## Documents - https://www.contractsfinder.service.gov.uk/Notice/6a921d8b-bea0-4220-a51a-ac94cfde6eff 3rd March 2022 - Opportunity notice on Contracts Finder ## Notice URLs - http://wmca.bravosolution.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ddc046af-dfb8-4640-80d1-bad27690711f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ddc046af-dfb8-4640-80d1-bad27690711f.json.