---
title: "GB-London: V&A East Brand Identity"
ocid: "ocds-b5fd17-ddedbe9c-becc-4bc0-a0c9-ccae3bc30c98"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ddedbe9c-becc-4bc0-a0c9-ccae3bc30c98"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ddedbe9c-becc-4bc0-a0c9-ccae3bc30c98.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ddedbe9c-becc-4bc0-a0c9-ccae3bc30c98.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "VICTORIA AND ALBERT MUSEUM"
published: "2022-08-01"
---

# GB-London: V&A East Brand Identity

Buyer: VICTORIA AND ALBERT MUSEUM  
Current stage: Tender  
OCID: ocds-b5fd17-ddedbe9c-becc-4bc0-a0c9-ccae3bc30c98

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## Summary

The Victoria and Albert Museum is currently inviting proposals for the tender titled "GB-London: V&A East Brand Identity." This project falls under the design consultancy services category and is based in London, United Kingdom. The open procurement process will accept responses until 10:00 BST on 6th September 2022, with the contract period commencing from 3rd October 2022 until 31st January 2023. The estimated contract value ranges between £50,000 and £100,000, aimed at developing a dynamic brand identity for the V&A East venue.

This tender presents significant opportunities for creative agencies and design consultancies, particularly those with experience in developing brand identities for cultural institutions. Agencies that focus on creating adaptable and impactful brand experiences, especially those committed to accessibility in the arts, will be well positioned to compete. The project requires a partner that aligns with the museum's vision of resonating with diverse audiences and fulfilling the needs of a newly established cultural brand.

## Notice

The V&A is seeking a creative team to develop the consumer facing brand for V&A East. The selected agency or collective will design how V&A East's brand values come to life through a dynamic brand identity. Outputs will include behaviour principles, tone of voice, visual and non-visual brand guidelines for applications across digital and physical spaces. We are looking for a partner that shares our vision to make arts accessible to all, who is committed to delivering a world-class cultural brand that resonates with a diverse and underserved audience. We want you to build on our defined V&A East brand characteristics to form a coherent brand identity that speaks to our target audience groups, creates long lasting impact, and functionality - as a venue and as a worldrenowned cultural brand. Our brand identity needs to be adaptable, with the ability to evolve and reflect the changing needs of this new venue brand and target audiences. For more information, please log on to Delta to view the Brief

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/640aa589-4f8a-4290-a12b-b8a1af5c8d61 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Aug 2022 |
| Submission deadline | 6 Sep 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 2 Oct 2022 - 31 Jan 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VICTORIA AND ALBERT MUSEUM |
| Locality | KENSINGTON |
| Post town | South West London |
| Postcode | SW7 2RL |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham |
| Local authority | Kensington and Chelsea |
| Electoral ward | Brompton & Hans Town |
| Westminster constituency | Kensington and Bayswater |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79415200 - Design consultancy services

## Release History

- 1 Aug 2022 at 16:30 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/640aa589-4f8a-4290-a12b-b8a1af5c8d61

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/640aa589-4f8a-4290-a12b-b8a1af5c8d61
  1st August 2022 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-V&A-East-Brand-Identity/8U3D3R2W7C
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ddedbe9c-becc-4bc0-a0c9-ccae3bc30c98. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ddedbe9c-becc-4bc0-a0c9-ccae3bc30c98.json.