---
title: "GREAT Brand Refresh 2020"
ocid: "ocds-b5fd17-ddf609de-6f78-4ff5-a026-ed93096d5333"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ddf609de-6f78-4ff5-a026-ed93096d5333"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ddf609de-6f78-4ff5-a026-ed93096d5333.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ddf609de-6f78-4ff5-a026-ed93096d5333.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "M&C SAATCHI (UK) LIMITED"
published: "2020-12-15"
---

# GREAT Brand Refresh 2020

Buyer: M&C SAATCHI (UK) LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-ddf609de-6f78-4ff5-a026-ed93096d5333

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ddf609de-6f78-4ff5-a026-ed93096d5333)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ddf609de-6f78-4ff5-a026-ed93096d5333.json)

## Summary

The procurement process titled "GREAT Brand Refresh 2020" is facilitated by M&C Saatchi (UK) Limited under a subcontract for the Department for International Trade (DIT). The project aims to engage a specialist branding agency to refresh the GREAT Brand, an international marketing campaign representing the UK. This initiative, essential for promoting UK assets effectively, is in the award stage, following an end date for tender submissions on 24 September 2020. The contract valued at £200,000 will commence on 23 November 2020 and is expected to conclude by 30 April 2021. The procurement method is a competitive quotation under the limited procurement procedures, specifically below the threshold levels set for such contracts.

This tender presents significant opportunities for branding and marketing agencies that possess expertise in brand identity creation and strategic marketing. Companies with a strong portfolio in creative branding, particularly those familiar with government contracts or large-scale marketing campaigns, would be well-positioned to compete. This project not only offers a chance to work on a prestigious national campaign but also to enhance visibility among international audiences, thereby driving potential business growth in related sectors globally.

## Notice

M&C Saatchi is looking to procure a subcontract (under its Strategic & Specialist Marketing Contract with the Department for International Trade (DIT)) for the services of a specialist branding agency to deliver a brand refresh for the cross-government GREAT Brand. GREAT is Her Majesty's Government's (HMG's) international marketing campaign, working across twenty-two (22) government departments. It drives jobs, growth and influence for the UK by encouraging people to trade, study and visit the UK. Widely recognised as the finest campaign of its type in the world, it is present in one hundred and forty five (145) countries globally. HMG partners with iconic British institutions like the Premier League, BBC Studios and BAFTA, bringing the very finest parts of the UK together under a single brand. The GREAT HQ team are located in FCO offices on King Charles Street. This team act as overall brand owners, leading the overall campaign's vision, governance and partnerships across all of HMG. In its 8th anniversary, the brand is ready for an evolution, bringing along the successes it has achieved so far and moving forward to where the UK is here and now. This will require bringing a modern and dynamic look to the brand, taking into consideration everything that is loved about the UK and encouraging new and existing audiences to consider us. A new brand identity is required for the campaign, which will culminate in a brand look and a detailed set of brand guidelines, with a range of assets under a brand toolkit to allow us to begin executing the new brand. More detail on the background and brief are in the attachments. M&C Saatchi are seeking to procure the services of a specialist branding agency on behalf of the UK Government to deliver a brand refresh for the GREAT Brand. This procurement consists of two parts: 1. Written submission 2. Shortlisted agency presentations to M&C Saatchi and The GREAT Brand Team The successful agency will work directly with the GREAT HQ team to deliver this project. This team act as overall brand owners, leading the overall campaign's vision, governance and partnerships across all of HMG. The successful bidder will be subcontracted through M&C Saatchi's contract with DIT to deliver the services outlined in the attached brief, but DIT will not be directly involved Evaluation and scoring of written submissions and agency presentations will be undertaken by representatives from both M&C Saatchi (responsible for the subcontract) and the GREAT HQ team (the client). The final decision for appointment will made by the client. Attachments to this notice: * Attachment 1: Creative Brief Sept 2020 GREAT Brand Refresh Final * Attachment 2: GREAT information guide * Attachment 3: Summary breakdown of our campaigns * Attachment 4: Timetable for this procurement Final * Attachment 5: GREAT Brand guidelines * Attachment 6: Evaluation criteria and scoring * Attachment 7: Requirements to participate in supply chain opportunity

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c85bc485-1f19-4ea1-be6d-e6762cc0fd02 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Dec 2020 |
| Submission deadline | 24 Sep 2020 |
| Future notice date | Not specified |
| Award date | 23 Nov 2020 |
| Contract period | 23 Nov 2020 - 30 Apr 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £200,000 |
| Lots value | Not specified |
| Awards value | £200,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | M&C SAATCHI (UK) LIMITED |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1F 9EE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | West End |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | INTERBRAND |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 15 Dec 2020 at 10:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c85bc485-1f19-4ea1-be6d-e6762cc0fd02
- 8 Sep 2020 at 17:22 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2020aecf-353d-4ad3-b1a8-5bbee80a93b9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c85bc485-1f19-4ea1-be6d-e6762cc0fd02
  15th December 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/2020aecf-353d-4ad3-b1a8-5bbee80a93b9
  8th September 2020 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/b2b2e6a4-7868-45a0-874a-9f287be6b515
  outlines the requirements of the task for the successful bidder, scope of work, budget, timings and deliverables
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/5d584a7b-1840-436e-826e-981b44283c39
  explains what the campaign is
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/dcd7072b-0967-4a8c-907e-9279cfdde6ff
  Quick reference to GREAT campaigns and delivery partner campaigns
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/03b6bcd9-6935-4317-88e7-43a26dab9603
  Key deadlines and timings for stage one and two
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ce257c19-707c-4d40-bd10-0fbae4cbfd13
  detail around the elements that comprise the brand and instructions for usage
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/5b3a8db7-a7ef-4a31-be45-a5fd8794d372
  evaluation criteria for the scoring of stage one written submission
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/27a6c714-dad3-4557-9957-9791a11b88c5
  instructions on stage one and stage two requirements to respond to this procurement
- http://www.greatbritaincampaign.com
  real-time updates on what GREAT has been up to recently

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ddf609de-6f78-4ff5-a026-ed93096d5333. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ddf609de-6f78-4ff5-a026-ed93096d5333.json.