---
title: "CBC-1794-LV-SM Choose You TV Advert - AWARD"
ocid: "ocds-b5fd17-ddf9789e-2cd7-4158-bd11-ce7014a6336b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ddf9789e-2cd7-4158-bd11-ce7014a6336b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ddf9789e-2cd7-4158-bd11-ce7014a6336b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ddf9789e-2cd7-4158-bd11-ce7014a6336b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CENTRAL BEDFORDSHIRE COUNCIL"
published: "2025-06-04"
---

# CBC-1794-LV-SM Choose You TV Advert - AWARD

Buyer: CENTRAL BEDFORDSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-ddf9789e-2cd7-4158-bd11-ce7014a6336b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ddf9789e-2cd7-4158-bd11-ce7014a6336b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ddf9789e-2cd7-4158-bd11-ce7014a6336b.json)

## Summary

The procurement process for the "CBC-1794-LV-SM Choose You TV Advert - AWARD" has concluded with the award stage completed. Central Bedfordshire Council, located in Bedfordshire, United Kingdom, appointed Ranch as the supplier to produce a high-impact TV advert, along with variations suitable for social media and digital platforms. This award falls under the advertising services category, with procurement classified using CPV 79341000. The contract period commences on 9th June 2025 and will continue until 8th June 2027. Although the procurement method is listed as "Other", this contract signifies the completion of the tender process that ended on 12th May 2025.

This tender creates business growth opportunities for companies specialising in advertising and multimedia production. Organisations capable of delivering comprehensive advertising solutions across traditional and digital platforms would have been well-suited to compete for this contract. However, Central Bedfordshire Council identified a larger scale provider, as this procurement did not prioritise suitability for SMEs or VCSEs. The project will impact audiences across regions including the British Overseas Territories, Channel Islands, Isle of Man, and more broadly within Europe and the United Kingdom.

## Notice

Central Bedfordshire Council have appointed Ranch to create a high impact TV advert with variations for social media and digital platforms

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/957e8350-7e39-40d9-8b6c-a433243d8bba |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Jun 2025 |
| Submission deadline | 12 May 2025 |
| Future notice date | Not specified |
| Award date | 3 Jun 2025 |
| Contract period | 8 Jun 2025 - 8 Jun 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £16,800 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CENTRAL BEDFORDSHIRE COUNCIL |
| Locality | BEDFORDSHIRE |
| Post town | Stevenage |
| Postcode | SG17 5TQ |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH2 Bedfordshire and Hertfordshire |
| ITL 3 | TLH25 Central Bedfordshire |
| Local authority | Central Bedfordshire |
| Electoral ward | Shefford |
| Westminster constituency | Hitchin |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | RANCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 4 Jun 2025 at 09:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/957e8350-7e39-40d9-8b6c-a433243d8bba

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/957e8350-7e39-40d9-8b6c-a433243d8bba
  4th June 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ddf9789e-2cd7-4158-bd11-ce7014a6336b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ddf9789e-2cd7-4158-bd11-ce7014a6336b.json.