--- title: "BTA2115 Digital Asset Management System" ocid: "ocds-b5fd17-de556d68-91e3-4c6c-92a0-fa75f3fdba55" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-de556d68-91e3-4c6c-92a0-fa75f3fdba55" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-de556d68-91e3-4c6c-92a0-fa75f3fdba55.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-de556d68-91e3-4c6c-92a0-fa75f3fdba55.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND" published: "2025-02-03" --- # BTA2115 Digital Asset Management System Buyer: BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND Current stage: Tender OCID: ocds-b5fd17-de556d68-91e3-4c6c-92a0-fa75f3fdba55 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-de556d68-91e3-4c6c-92a0-fa75f3fdba55) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-de556d68-91e3-4c6c-92a0-fa75f3fdba55.json) ## Summary The British Tourism Authority, trading as VisitBritain/VisitEngland, has initiated an open procurement process for the BTA2115 Digital Asset Management System. The IT software package, classified under CPV code 48517000, aims to support the organisation's digital transformation initiatives by providing a scalable global content management system. The procurement stage is currently in the tender phase, with the tender period ending on 3rd March 2025, and key dates include the planned contract start on 1st May 2025, running until 30th April 2030. The contract, with a total value of GBP 532,000, will service various locations including the British Overseas Territories, Channel Islands, Isle of Man, Europe, and globally. This tender offers substantial growth opportunities for businesses working in IT software development, particularly those specialising in digital asset management systems. The open procedure (above threshold) allows for broad participation, making it ideal for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs). Companies with expertise in delivering high-quality, compliant digital ecosystems and scalable content management solutions are well-suited to compete for this contract, potentially expanding their market presence through association with a prominent national tourism authority. ## Notice BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries. Please follow this link to our eSender - https://atamis-8355.my.site.com/s/Welcome - which is where you will be able to login/register, then search for the opportunity. The published notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/003253-2025? Please address any further enquiries through the Atamis system, please address any access issues to Atamis eSourcing Helpdesk on Phone: 029 2279 0052 , or E-mail: support@atamis.co.uk ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ffb930c3-af0c-42d5-8480-f2b9e11be7a1 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Feb 2025 | | Submission deadline | 3 Mar 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 30 Apr 2025 - 30 Apr 2030 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £532,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B2 4AJ | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | Not specified | ## CPV Codes ### Divisions - 48 - Software package and information systems ### Codes - 48517000 - IT software package ## Release History - 3 Feb 2025 at 11:34 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ffb930c3-af0c-42d5-8480-f2b9e11be7a1 - 31 Jan 2025 at 11:59 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b4794aa8-f3b0-43df-995a-4e8b80e3f650 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/ffb930c3-af0c-42d5-8480-f2b9e11be7a1 3rd February 2025 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/b4794aa8-f3b0-43df-995a-4e8b80e3f650 31st January 2025 - Opportunity notice on Contracts Finder ## Notice URLs - https://atamis-8355.my.site.com/s/Welcome - https://www.find-tender.service.gov.uk/Notice/003253-2025 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-de556d68-91e3-4c6c-92a0-fa75f3fdba55. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-de556d68-91e3-4c6c-92a0-fa75f3fdba55.json.