---
title: "Behavioural Insights"
ocid: "ocds-b5fd17-de771fb1-7257-451b-84d3-eced6fdaf0ce"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-de771fb1-7257-451b-84d3-eced6fdaf0ce"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-de771fb1-7257-451b-84d3-eced6fdaf0ce.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-de771fb1-7257-451b-84d3-eced6fdaf0ce.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GAMBLING COMMISSION"
published: "2024-10-31"
---

# Behavioural Insights

Buyer: GAMBLING COMMISSION  
Current stage: Award  
OCID: ocds-b5fd17-de771fb1-7257-451b-84d3-eced6fdaf0ce

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## Summary

The Gambling Commission, located in Birmingham, has completed the selective procurement process for "Behavioural Insights," a contract aimed at supporting consumer-facing communications through behavioural diagnostics. This tender, classified under marketing management consultancy services (CPV code 79413000), sought to enhance research, user personas, proposals, and implementation tactics. With an awarded value of £60,000, the contract spans from 4th November 2024 to 31st March 2025, covering the West Midlands region. The award announcement was published on 31st October 2024.

This tender represents a significant opportunity for SMEs specialising in marketing consultancy, especially those with a focus on behavioural insights and communication strategies. The awarded contract to Lynn Group Limited, an SME based in Cardiff, underscores the appeal to small and medium-sized enterprises capable of delivering specialised research and communication implementation services. Businesses with relevant expertise can leverage such opportunities to expand their client base and enhance their portfolio within the public sector.

## Notice

The Communications Team at the Gambling Commission have identified that there is a business need for behavioural diagnostics work to support consumer facing communications. The work will help to gather research, craft user personas, draft proposals for relevant audience-appropriate messaging and structure channels and implementation tactics.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fd819114-795d-48f3-bce4-bd1b13fc4a84 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Oct 2024 |
| Submission deadline | 18 Oct 2024 |
| Future notice date | Not specified |
| Award date | 30 Oct 2024 |
| Contract period | 4 Nov 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,000 |
| Lots value | Not specified |
| Awards value | £60,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GAMBLING COMMISSION |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4BP |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LYNN GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 31 Oct 2024 at 11:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fd819114-795d-48f3-bce4-bd1b13fc4a84

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/fd819114-795d-48f3-bce4-bd1b13fc4a84
  31st October 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-de771fb1-7257-451b-84d3-eced6fdaf0ce. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-de771fb1-7257-451b-84d3-eced6fdaf0ce.json.