---
title: "BTA2163 - Anholt Nation Brands Index 2025"
ocid: "ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2025-07-29"
---

# BTA2163 - Anholt Nation Brands Index 2025

Buyer: BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521

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## Summary

The British Tourism Authority, operating as VisitBritain/VisitEngland, has concluded the procurement process for the Anholt Nation Brands Index 2025. This contract, valued at £63,000, falls within the economic research services category. The direct procurement method, specifically a single tender action below the threshold, was employed due to Earthspeak Ltd, trading as Anholt & Co, being the sole supplier capable of delivering this unique survey. The process has reached the award stage, with the contract period spanning from 1st June 2025 to 31st December 2025. Although based in Birmingham, the services extend across various regions including the UK, Channel Islands, and internationally.

This tender offers a specialised opportunity for businesses engaged in economic research services, particularly those capable of delivering proprietary surveys. Companies with a focus on international market analysis and brand evaluation might find this sector lucrative, especially if they can offer unique methodologies or insights similar to Earthspeak's specialised offerings. While the procurement caters to more established entities due to its unique nature and narrow supplier eligibility, it underscores the value of niche expertise in expanding business prospects within the public sector.

## Notice

The Anholt Nation Brands Index 2025 is a unique proprietary survey and Earthspeak are the sole supplier who can deliver the survey. The survey has been running for many years and VisitBritain has been participating since 2008. The 2025 survey will consist

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/55bd5201-ed75-4bdc-81d6-4df765078b28 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jul 2025 |
| Submission deadline | 31 May 2025 |
| Future notice date | Not specified |
| Award date | 31 May 2025 |
| Contract period | 31 May 2025 - 31 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,000 |
| Lots value | Not specified |
| Awards value | £63,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURISM AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4AJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EARTHSPEAK LTD T/A ANHOLT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79311400 - Economic research services

## Release History

- 29 Jul 2025 at 14:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/55bd5201-ed75-4bdc-81d6-4df765078b28

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/55bd5201-ed75-4bdc-81d6-4df765078b28
  29th July 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521.json.