---
title: "Media Partnership-Public for SportAccord"
ocid: "ocds-b5fd17-df78d91a-c05a-4f91-a9f4-5916701ee241"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-df78d91a-c05a-4f91-a9f4-5916701ee241"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-df78d91a-c05a-4f91-a9f4-5916701ee241.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-df78d91a-c05a-4f91-a9f4-5916701ee241.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2024-03-18"
---

# Media Partnership-Public for SportAccord

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-df78d91a-c05a-4f91-a9f4-5916701ee241

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-df78d91a-c05a-4f91-a9f4-5916701ee241)  
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## Summary

The West Midlands Growth Company Limited has awarded a tender for a Media Partnership-Public for SportAccord. The procurement process was initiated as a direct procurement method under the 'Single tender action (below threshold)' details. The tender had a deadline for submission on February 12, 2024, and the contract's period is from February 26, 2024, to April 30, 2024. The procurement falls under the services category, with a focus on news-agency services and sports-event promotion services. The contracting authority, WEST MIDLANDS GROWTH COMPANY LIMITED, is based in Birmingham, England.

This tender presents an opportunity for businesses in the media industry to provide unique and relevant content and coverage for SportAccord, showcasing the West Midlands as a hub for sports in the UK. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations suitable for such services could benefit from bidding. The successful supplier, TELEGRAPH MEDIA GROUP LIMITED, will engage in promoting the region's sporting credentials across various media platforms, contributing to the region's global reputation in the sports industry and attracting new major sports events opportunities.

## Notice

Sport Accord is an opportunity for the region to deliver an outstanding visitor experience for delegates; use the platform to showcase the West Midlands unique sporting heritage; enhance the region's reputation across the global sprts industry and build new inernational networks and attract a pipeline of new major sporting event opportunties. WMGC requires a national meida partner to provide unique and relevant content and coverage in the build-up to, during and after the SportAccord event (March - April 2024) to highlight the West Midlands as the "heart of sport" in the UK. We require a regular drumbeat of stories acout the West Midlands' sporting and hosting credentials. This could be via features, interviews, case studies and other bespoke activation ideas. The features should apprear across a range of different pltforms within the UK media outlet, including newspaper, online, in newsletters and on docial media. The outputs would use a mixture of editorial and advertorial tactics to promote the region's offer.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/95441019-16c3-4a34-9cd5-be2188135622 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Mar 2024 |
| Submission deadline | 12 Feb 2024 |
| Future notice date | Not specified |
| Award date | 19 Feb 2024 |
| Contract period | 26 Feb 2024 - 11 Apr 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £40,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B1 2ND |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TELEGRAPH MEDIA GROUP |

## CPV Codes

### Divisions

- 92 - Recreational, cultural and sporting services

### Codes

- 92400000 - News-agency services
- 92621000 - Sports-event promotion services

## Release History

- 18 Mar 2024 at 12:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/95441019-16c3-4a34-9cd5-be2188135622

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/95441019-16c3-4a34-9cd5-be2188135622
  18th March 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-df78d91a-c05a-4f91-a9f4-5916701ee241. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-df78d91a-c05a-4f91-a9f4-5916701ee241.json.