---
title: "Visit London Income Strategy"
ocid: "ocds-b5fd17-dffd0335-1edd-479f-a7d5-12e6cc494e8e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-dffd0335-1edd-479f-a7d5-12e6cc494e8e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-dffd0335-1edd-479f-a7d5-12e6cc494e8e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-dffd0335-1edd-479f-a7d5-12e6cc494e8e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LONDON & PARTNERS LIMITED"
published: "2020-07-14"
---

# Visit London Income Strategy

Buyer: LONDON & PARTNERS LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-dffd0335-1edd-479f-a7d5-12e6cc494e8e

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-dffd0335-1edd-479f-a7d5-12e6cc494e8e)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-dffd0335-1edd-479f-a7d5-12e6cc494e8e.json)

## Summary

The procurement process titled "Visit London Income Strategy" is conducted by London & Partners Limited, the official visitor brand for London. The initiative belongs to the services category, specifically focusing on multimedia networks. This tender, which has recently been awarded, encompasses a contract amounting to £33,330 and is located in London, United Kingdom. The tender period concluded on 1st June 2020, with the contract period spanning from 15th June 2020 to 24th July 2020. The procurement method employed was a limited competitive quotation, indicating a targeted approach to select suitable suppliers.

This tender presents significant opportunities for small and medium-sized enterprises (SMEs) that specialise in developing income strategies, marketing, and digital media, particularly within the tourism sector. Businesses equipped with capabilities to enhance brand visibility and audience engagement will find this project particularly relevant. As competition intensifies within the tourism and digital media landscape, companies that offer innovative solutions to address brand monetisation and audience targeting will be well-positioned to compete effectively in this tender.

## Notice

Visit London (VL) is the official visitor brand for London and has built a sizeable and engaged audience across a variety of online platforms. We currently generate over PS1m income from these channels. The brand is also trusted and well known by our tourism partners. However there is no clear income strategy for the VL brand and channels. Each channel has an individual plan and whilst some already contribute to income, the overall strategy is fragmented. Consumer behaviour and channel opportunities are changing, so too the competitive landscape. We are competing for income and eyeballs with social media channels, Google, specialist travel ecommerce sites, Online Travel Agencies, and lifestyle brands such as Buzzfeed. The requirements of brands/partners are also changing. They want customized, multi-channel access to targeted audiences. How can we better use our brand, channels, data and position as London's official promotional agency to develop a stronger income proposition to future proof income?

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0e028763-b058-41e4-ba08-9138eb9e9ff9 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Jul 2020 |
| Submission deadline | 1 Jun 2020 |
| Future notice date | Not specified |
| Award date | 31 May 2020 |
| Contract period | 14 Jun 2020 - 24 Jul 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £33,330 |
| Lots value | Not specified |
| Awards value | £33,330 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LONDON & PARTNERS LIMITED |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 2RR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | London Bridge & West Bermondsey |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE COCKTAIL |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment

### Codes

- 32417000 - Multimedia networks

## Release History

- 14 Jul 2020 at 13:03 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0e028763-b058-41e4-ba08-9138eb9e9ff9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0e028763-b058-41e4-ba08-9138eb9e9ff9
  14th July 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-dffd0335-1edd-479f-a7d5-12e6cc494e8e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-dffd0335-1edd-479f-a7d5-12e6cc494e8e.json.