---
title: "Provision of Strategic Advertising and Creative Agency"
ocid: "ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CROWN COMMERCIAL SERVICE"
published: "2025-04-03"
---

# Provision of Strategic Advertising and Creative Agency

Buyer: CROWN COMMERCIAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690.json)

## Summary

The Crown Commercial Service, located in Liverpool, has completed the procurement process titled "Provision of Strategic Advertising and Creative Agency." This tender falls under the industry category of "Services furnished by specialist organisations" and the procurement method utilised was a call-off from a framework agreement, indicating a selective process. The contract has been awarded to M&C Saatchi (UK) Limited. The contract period is set from 19 December 2024 to 18 December 2026. Coverage includes multiple regions across the UK, such as North East, North West, London, and more, extending even to the Isle of Man, Guernsey, and Jersey. Key dates include the tender period end on 15 November 2024, and the award date of 16 January 2025.

This tender offers substantial opportunities for business growth, particularly for agencies specialising in strategic advertising and creative services. Both SMEs and VCSEs (Voluntary, Community, and Social Enterprises) were deemed suitable to participate, reflecting the inclusive nature of the procurement. Businesses adept at audience segmentation, strategic concept development, and asset production will find this contract especially relevant. The collaboration with the Crown Commercial Service, a significant governmental body, not only provides financial benefits with a contract value of over £1.1 million but also offers prestige and the potential for further governmental contracts in the strategic services sector.

## Notice

We require an advertising and creative agency to lead on the development of our strategic concept, execution and messaging to target our key audiences, based on audience segmentation. This work will also include the production and development of assets.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1164c5b7-b212-4e4a-bb20-a517d535866f |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Apr 2025 |
| Submission deadline | 15 Nov 2024 |
| Future notice date | Not specified |
| Award date | 16 Jan 2025 |
| Contract period | 19 Dec 2024 - 18 Dec 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,125,054 |
| Lots value | Not specified |
| Awards value | £1,125,054 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CROWN COMMERCIAL SERVICE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 9PP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales, TLM Scotland, TLN Northern Ireland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI (UK |

## CPV Codes

### Divisions

- 98 - Other community, social and personal services

### Codes

- 98113000 - Services furnished by specialist organisations

## Release History

- 3 Apr 2025 at 07:32 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1164c5b7-b212-4e4a-bb20-a517d535866f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1164c5b7-b212-4e4a-bb20-a517d535866f
  3rd April 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/33dbcc41-aa1b-4df1-a9fd-8498fa5ee714

## Notice URLs

- https://www.gov.uk/government/organisations/crown-commercial-service

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690.json.