---
title: "Childcare Choices Campaign Tracking"
ocid: "ocds-b5fd17-e05b3e73-60e5-47ff-bf25-636af1eb0ef8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e05b3e73-60e5-47ff-bf25-636af1eb0ef8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e05b3e73-60e5-47ff-bf25-636af1eb0ef8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e05b3e73-60e5-47ff-bf25-636af1eb0ef8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2017-02-15"
---

# Childcare Choices Campaign Tracking

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-e05b3e73-60e5-47ff-bf25-636af1eb0ef8

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## Summary

The procurement process for the "Childcare Choices Campaign Tracking" was initiated by HM Revenue & Customs, with a total contract value of £289,888. This tender falls under the category of Research and Development services and is located in the United Kingdom. The contract period commenced on 20th January 2017 and will conclude on 31st January 2018. The procurement stage is currently complete, with the tender having closed on 12th January 2017, prior to the award announcement made on 12th January 2017.

This tender presents a significant opportunity for market research organisations, particularly those specialising in childcare or parental support services. Businesses that can effectively communicate government initiatives and engage parents in understanding their childcare options would be well-suited to leverage this procurement. Small and medium-sized enterprises (SMEs) may find this opportunity particularly beneficial, as the contracting authority is open to working with diverse supplier backgrounds to meet their research objectives.

## Notice

Assignment under the Market Research MR130001 Agreement Contract. This research seeks to address problems with access to high-quality affordable childcare which is vital for millions of parents and carers across the country. The government has therefore committed to introduce a new package of support that will make childcare more affordable which are; Tax-free childcare, additional 15 hours' free childcare and additional support for parents on Universal Credit (enhanced UC). Introduction of these offers is a joint collaboration by HM Revenue & Customs (HMRC), the Department for Education (DfE) and the Department for Work and Pensions (DWP). The objective of this research is to ensure that citizens are aware of and understand the government's childcare offer, so that they can make informed choices about how and whether to take up the support available to them. Communications will help to raise parents awareness from what is currently a relatively low baseline as parents will need to know that offers exists as and when introduced. Customer insight shows that parents are more likely to engage with and take up the offers if they clearly understand their eligibility, and how much they will be entitled to receive. Therefore the research seeks to help parents better understand how Government childcare provision can benefit them and their family as well as helping them understand each of the policies enough to explain to an interested friend or colleague.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0747014c-c48f-4c11-a72f-ab8ed809fb01 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Not Specified |
| Procurement method details | Not applicable |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Feb 2017 |
| Submission deadline | 12 Jan 2017 |
| Future notice date | Not specified |
| Award date | 12 Jan 2017 |
| Contract period | 20 Jan 2017 - 31 Jan 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £289,888 |
| Lots value | Not specified |
| Awards value | £289,888 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GFK UK HEAD OFFICE |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 15 Feb 2017 at 13:31 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0747014c-c48f-4c11-a72f-ab8ed809fb01

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0747014c-c48f-4c11-a72f-ab8ed809fb01
  15th February 2017 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/a188d528-f7a6-4e16-86f3-a865b98c5f32
  Childcare Choices Campaign Tracking - SO - redacted
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/b0a53929-14ed-4fac-a0a8-e026684cecca
  Childcare Choices Campaign Tracking - RB - redacted

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e05b3e73-60e5-47ff-bf25-636af1eb0ef8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e05b3e73-60e5-47ff-bf25-636af1eb0ef8.json.