---
title: "2024-729 AHDB France requirements for graphic design and communications"
ocid: "ocds-b5fd17-e07de61f-d54f-4295-a0f3-d85eb8e28a29"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e07de61f-d54f-4295-a0f3-d85eb8e28a29"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e07de61f-d54f-4295-a0f3-d85eb8e28a29.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e07de61f-d54f-4295-a0f3-d85eb8e28a29.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "AHDB"
published: "2025-03-14"
---

# 2024-729 AHDB France requirements for graphic design and communications

Buyer: AHDB  
Current stage: Award  
OCID: ocds-b5fd17-e07de61f-d54f-4295-a0f3-d85eb8e28a29

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-e07de61f-d54f-4295-a0f3-d85eb8e28a29)  
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## Summary

AHDB, based in Coventry, United Kingdom, has awarded a contract titled "2024-729 AHDB France requirements for graphic design and communications" to a digital agency. This procurement falls under the industry category of graphic design services (CPV code 79822500) and specifically focuses on providing digital and offline communication solutions primarily in French. The contract, procured through an open procedure for a sum of £350,000, will run from 1st April 2025 to 31st March 2028. This procurement was in the award stage as of 17th February 2025, with the notice published on 14th March 2025. The project encompasses website design and development, SEO-driven content creation, digital promotion, and offline branding materials. The work will be performed in the West Midlands region of the UK.

This tender presents substantial opportunities for businesses specialising in the food sector, particularly those with a strong digital and offline communications presence. Small and medium-sized enterprises (SMEs) that excel in website design, digital content creation, and the seamless integration of online and offline marketing assets will find this project aligns well with their expertise. Given that the contract encompasses creating a significant amount of content in French, agencies with bilingual capabilities are particularly well-suited. This contract has the potential to enhance business growth by providing substantial work volume and a stable project period of three years.

## Notice

AWARDED - AHDB France intend to procure a digital agency, preferably based in France and specialising in the food sector for graphic design and communications requirements. The successful agency must be able to meet the needs of AHDB in terms of 4 main areas, shown below: 1) Website design and development 2) Digital Content creation (SEO driven articles, graphics and videos) 3) Digital promotion and communication activities in general, aimed at professionals through social media and other channels 4) Offline design: support alignment between offline and online branded assets. Offline assets may include brochures, posters, labels, invitations, leaflets, adverts in trade magazines, logos etc. Responses must be in French. 80% of the documents are produced in French, 20% in English. The initial contract is for 1 year with the option to extend 1+1.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/202e98e1-1693-49a2-9de5-884f8f1417ba |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Mar 2025 |
| Submission deadline | 20 Jan 2025 |
| Future notice date | Not specified |
| Award date | 17 Feb 2025 |
| Contract period | 31 Mar 2025 - 31 Mar 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £350,000 |
| Lots value | Not specified |
| Awards value | £350,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AGENCE IF |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79822500 - Graphic design services

## Release History

- 14 Mar 2025 at 09:31 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/202e98e1-1693-49a2-9de5-884f8f1417ba

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/202e98e1-1693-49a2-9de5-884f8f1417ba
  14th March 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e07de61f-d54f-4295-a0f3-d85eb8e28a29. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e07de61f-d54f-4295-a0f3-d85eb8e28a29.json.