---
title: "Food is Great Campaign"
ocid: "ocds-b5fd17-e0909005-49f4-4c3b-8106-f7ea9f772a8a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e0909005-49f4-4c3b-8106-f7ea9f772a8a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e0909005-49f4-4c3b-8106-f7ea9f772a8a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e0909005-49f4-4c3b-8106-f7ea9f772a8a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2019-03-21"
---

# Food is Great Campaign

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-e0909005-49f4-4c3b-8106-f7ea9f772a8a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-e0909005-49f4-4c3b-8106-f7ea9f772a8a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-e0909005-49f4-4c3b-8106-f7ea9f772a8a.json)

## Summary

The procurement process is led by the Defra Network eTendering Portal for the "Food is Great Campaign", primarily within the IT services sector, specifically focusing on consulting and software development. The project aims to enhance the global visibility of UK food and drink by partnering with BuzzFeed to create engaging recipe video content. The contract period commenced on 18th December 2018 and is set to conclude on 31st December 2019, with a total contract value of £75,000, out of which £25,000 has been awarded. This procurement process, categorized as an 'Other - contract agreement', has already reached the Award stage as of 21st December 2018.

This tender presents significant opportunities for businesses looking to expand in the digital content creation space, particularly those specialising in video production and online marketing. Companies that can effectively deliver innovative and impactful digital media solutions, particularly in food and drink sectors, would be well-positioned to compete. With the aim of capturing the interest of key markets, especially in the USA, businesses that can showcase the versatility and appeal of UK food products may find unique avenues for growth through this initiative.

## Notice

To partner with BuzzFeed to produce, deliver and distribute custom recipe video content that: - is hosted on BuzzFeed's video-series channel 'Tasty' - the world's largest food and drink network, with over 113.6m monthly active users on Facebook alone - is innovative and engaging, serving the next-generation digital food trends - grows demand and interest in UK food and drink within key markets - specifically, the USA - increases positive perceptions of UK food and drink in the USA - showcases the core tenets of the GREAT brand to an extensive global audience This activity will contribute to increasing demand for UK food and drink in key markets and support the delivery of the UK International Action Plan for Food and Drink 2016-2020.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e4e56106-19c0-4f83-91ed-b324509ca70a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - contract agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Mar 2019 |
| Submission deadline | 18 Dec 2018 |
| Future notice date | Not specified |
| Award date | 21 Dec 2018 |
| Contract period | 18 Dec 2018 - 31 Dec 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £75,000 |
| Lots value | Not specified |
| Awards value | £25,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | WORCESTER |
| Post town | Worcester |
| Postcode | WR5 2NP |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG12 Worcestershire CC |
| Local authority | Worcester |
| Electoral ward | Nunnery |
| Westminster constituency | Worcester |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BUZZFEED |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 21 Mar 2019 at 13:38 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e4e56106-19c0-4f83-91ed-b324509ca70a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e4e56106-19c0-4f83-91ed-b324509ca70a
  21st March 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/344acc89-2b41-4711-ba6a-043f486497e5
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e0909005-49f4-4c3b-8106-f7ea9f772a8a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e0909005-49f4-4c3b-8106-f7ea9f772a8a.json.