---
title: "BTA882 SEO & PPC Services"
ocid: "ocds-b5fd17-e0a2a4ae-869c-444c-a25a-e4bf9c5daa29"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e0a2a4ae-869c-444c-a25a-e4bf9c5daa29"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e0a2a4ae-869c-444c-a25a-e4bf9c5daa29.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e0a2a4ae-869c-444c-a25a-e4bf9c5daa29.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2020-09-21"
---

# BTA882 SEO & PPC Services

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-e0a2a4ae-869c-444c-a25a-e4bf9c5daa29

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## Summary

The British Tourist Authority is currently at the award stage of its procurement process for "BTA882 SEO & PPC Services." The contract, valued at £900,000, aims to engage an agency for search engine marketing to enhance revenue for VisitBritain's online shops. This initiative is focused on delivering services in a minimum of ten languages for PPC and multiple languages, including English, French, German, and Italian, for SEO support. The contract period spans from 15th March 2018 to 15th March 2021, with the award date recorded as 12th March 2018.

This procurement presents a significant opportunity for digital marketing agencies, particularly those specialising in SEO and PPC and capable of delivering multilingual services. Businesses well-positioned to compete should have experience in search engine marketing and a proven track record of maximising return on investment. Additionally, small and medium-sized enterprises (SMEs) are encouraged to participate in this tender process, as indicated by the suitability classification, allowing them to potentially benefit from the contract's scope and its growth ambitions for VisitBritain.

## Notice

The purpose of this contract is to find an agency that is able to undertake search engine marketing for VisitBritain online shops with the aim of increasing revenue from this marketing channel and maximising return on investment In line with the network growth ambitions. The appointed agency must keep within agreed spend which could change dependant on business and market requirements. A secondary requirement is that both PPC and SEO services have to be provided a) in minimum of 10 languages for PPC and b) SEO needs to be supported in a minimum of English, French, German and Italian with further languages being a possibility.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e13d8d8b-77fa-4de5-bf65-7931c8d06127 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Sep 2020 |
| Submission deadline | 12 Mar 2018 |
| Future notice date | Not specified |
| Award date | 12 Mar 2018 |
| Contract period | 15 Mar 2018 - 15 Mar 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £900,000 |
| Lots value | Not specified |
| Awards value | £900,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0ET |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 8 MILLION STORIES |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72414000 - Web search engine providers

## Release History

- 21 Sep 2020 at 04:55 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e13d8d8b-77fa-4de5-bf65-7931c8d06127

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e13d8d8b-77fa-4de5-bf65-7931c8d06127
  21st September 2020 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=309261781
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e0a2a4ae-869c-444c-a25a-e4bf9c5daa29. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e0a2a4ae-869c-444c-a25a-e4bf9c5daa29.json.