---
title: "SZC Project #5 - Visitor Perceptions and Segmentation Research. - AWARD"
ocid: "ocds-b5fd17-e0bfca91-78ce-4846-a47d-f77aa70b3be0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e0bfca91-78ce-4846-a47d-f77aa70b3be0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e0bfca91-78ce-4846-a47d-f77aa70b3be0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e0bfca91-78ce-4846-a47d-f77aa70b3be0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "EAST SUFFOLK COUNCIL"
published: "2025-06-11"
---

# SZC Project #5 - Visitor Perceptions and Segmentation Research. - AWARD

Buyer: EAST SUFFOLK COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-e0bfca91-78ce-4846-a47d-f77aa70b3be0

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-e0bfca91-78ce-4846-a47d-f77aa70b3be0)  
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## Summary

East Suffolk Council has awarded a contract titled "SZC Project #5 - Visitor Perceptions and Segmentation Research" under the Research and Development services category. The project aims to understand the motivations and demographics of visitors to East Suffolk, known for its cultural heritage and natural attractions. The procurement process at the award stage follows an open procedure. The contract commenced on 20th April 2025 and is set to conclude by 19th March 2027. Located in Woodbridge, United Kingdom, with coverage including international regions like Europe and British Overseas Territories, this contract is valued at £132,400 and was awarded to Trajectory Limited.

This tender opens up significant opportunities for growth, particularly for businesses specialising in market research, data analysis, and research consultancy services. Small and medium enterprises (SMEs) are suitable candidates for this contract due to the service-oriented nature of the work. Companies with expertise in visitor behaviour and segmentation analysis can benefit greatly by contributing to the rich understanding of visitor patterns in East Suffolk, thereby potentially expanding their service portfolios and gaining further public sector contracts.

## Notice

East Suffolk is renowned for its rich cultural heritage, natural beauty, and seaside and market town attractions. It attracts a diverse range of visitors. To better understand the motivation of visitors, comprehensive study and analysis is required to assess their perceptions and segment them based on behaviours, preferences, and demographics

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/46ef0330-6fe3-4351-9e5f-7524cf08cf7c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Jun 2025 |
| Submission deadline | 14 Mar 2025 |
| Future notice date | Not specified |
| Award date | 20 May 2025 |
| Contract period | 19 Apr 2025 - 19 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £132,400 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | EAST SUFFOLK COUNCIL |
| Locality | WOODBRIDGE |
| Post town | Ipswich |
| Postcode | IP12 1RT |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH6 Suffolk |
| ITL 3 | TLH63 East Suffolk |
| Local authority | East Suffolk |
| Electoral ward | Melton |
| Westminster constituency | Suffolk Coastal |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TRAJECTORY |

## CPV Codes

### Divisions

- 71 - Architectural, construction, engineering and inspection services
- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 71620000 - Analysis services
- 72316000 - Data analysis services
- 73000000 - Research and development services and related consultancy services
- 73110000 - Research services
- 73210000 - Research consultancy services
- 79310000 - Market research services
- 79311300 - Survey analysis services
- 79311400 - Economic research services
- 79315000 - Social research services

## Release History

- 11 Jun 2025 at 09:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/46ef0330-6fe3-4351-9e5f-7524cf08cf7c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/46ef0330-6fe3-4351-9e5f-7524cf08cf7c
  11th June 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e0bfca91-78ce-4846-a47d-f77aa70b3be0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e0bfca91-78ce-4846-a47d-f77aa70b3be0.json.