---
title: "GB-London: Museum of Childhood Brand Development"
ocid: "ocds-b5fd17-e17983e7-8d29-4330-b542-a1a8f9b94e9f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e17983e7-8d29-4330-b542-a1a8f9b94e9f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e17983e7-8d29-4330-b542-a1a8f9b94e9f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e17983e7-8d29-4330-b542-a1a8f9b94e9f.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "VICTORIA AND ALBERT MUSEUM"
published: "2019-07-24"
---

# GB-London: Museum of Childhood Brand Development

Buyer: VICTORIA AND ALBERT MUSEUM  
Current stage: Tender  
OCID: ocds-b5fd17-e17983e7-8d29-4330-b542-a1a8f9b94e9f

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## Summary

The Victoria and Albert Museum is conducting a procurement process for the project titled "Museum of Childhood Brand Development," located in London, UK. This initiative falls under the marketing services industry category (CPV code 79342000) and is currently in the planning stage. The tender is being conducted through an open procurement method, and prospective bidders should note that submissions must be completed by 6th September 2019. The contract itself is set to commence on 30th September 2019 and will run until 31st January 2020, with a minimum contract value of £25,000 and a maximum value of £50,000.

This tender presents significant opportunities for small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) specialising in marketing services. Businesses that can demonstrate expertise in brand positioning, narrative development, and tone of voice guidelines will be well-suited to compete for this contract. The project involves creating a distinct identity for the new V&A Museum of Childhood, making it an attractive opportunity for agencies focused on innovative branding and storytelling, especially those with experience in cultural or heritage sectors.

## Notice

Marketing services. Whilst the V&A brand architecture model and rationale is already defined, the specific name and brand positioning for the new V&A Museum of Childhood is not. This was in recognition of the need for a more detailed piece of work that would occur once the museum's future proposition was more clearly developed. Specifically, we now need to establish: A clear name and public positioning for the new V&A Museum of Childhood, as part of the V&A's established brand architecture A clear brand proposition for the new museum and how it will link to the V&A's other physical sites, particularly the two new East London sites in the Queen Elizabeth Olympic Park (a new museum and a new Collections and Research centre) A narrative that helps tell the museum's story, and sets out how it's both distinct from, and links into, the V&A's overall family of sites, particularly those in London Tone of voice guidelines. The V&A has established tone of voice guidelines, but we want to develop these for MoC, helping the museum's personality come to life across all touchpoints. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9e5ff6e5-bb85-4458-bbfa-d453a24b20c2 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Jul 2019 |
| Submission deadline | 6 Sep 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 29 Sep 2019 - 31 Jan 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | VICTORIA AND ALBERT MUSEUM |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW7 2RL |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham |
| Local authority | Kensington and Chelsea |
| Electoral ward | Brompton & Hans Town |
| Westminster constituency | Kensington and Bayswater |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 24 Jul 2019 at 07:59 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/9e5ff6e5-bb85-4458-bbfa-d453a24b20c2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9e5ff6e5-bb85-4458-bbfa-d453a24b20c2
  24th July 2019 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-Museum-of-Childhood-Brand-Development/45638589C2
  Please follow this link to view the notice.

## Provenance

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