---
title: "Provision of Audience Insight Analysis on Government Covid-19 Communications"
ocid: "ocds-b5fd17-e18395af-4721-44f2-a935-f4aa3236dfeb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e18395af-4721-44f2-a935-f4aa3236dfeb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e18395af-4721-44f2-a935-f4aa3236dfeb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e18395af-4721-44f2-a935-f4aa3236dfeb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CROWN COMMERCIAL SERVICE"
published: "2021-07-28"
---

# Provision of Audience Insight Analysis on Government Covid-19 Communications

Buyer: CROWN COMMERCIAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-e18395af-4721-44f2-a935-f4aa3236dfeb

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## Summary

The procurement process involves the Crown Commercial Service as the buying organisation, seeking services for the "Provision of Audience Insight Analysis on Government Covid-19 Communications." This project falls under the social research services category (CPV code 79315000) and is located in the United Kingdom. The procurement method utilised was a limited negotiated procedure without prior publication, reflecting the need for prompt action amid the ongoing Covid-19 situation. The contract was valued at £150,000, and the period of performance extends from 28th July 2020 through to 1st November 2020.

This tender presents significant opportunities for small and medium-sized enterprises (SMEs) capable of delivering research and analytical services, particularly those with expertise in understanding audience behaviours and communications strategies. Businesses with a focus on social research, analytics, and insights generation would be especially well-positioned to compete for similar contracts, as the demand for effective communication strategies remains pressing in the post-pandemic landscape.

## Notice

Provision of audience insight analysis on government Covid-19 communications - notice relates to the variation to the original contract. Contract was varied to add PS50,000.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/999c1bbe-5fde-44a0-b845-cbe9f3fdb3e4 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Negotiated procedure without prior publication (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jul 2021 |
| Submission deadline | 24 Jul 2020 |
| Future notice date | Not specified |
| Award date | 26 Jul 2020 |
| Contract period | 27 Jul 2020 - 1 Nov 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | £250,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CROWN COMMERCIAL SERVICE |
| Additional buyers | CABINET OFFICE : CABINET OFFICE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 9PP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UNAI |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services
- 79980000 - Subscription services

## Release History

- 28 Jul 2021 at 15:35 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/999c1bbe-5fde-44a0-b845-cbe9f3fdb3e4
- 16 Jul 2021 at 09:29 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/999c1bbe-5fde-44a0-b845-cbe9f3fdb3e4
- 22 Dec 2020 at 15:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/999c1bbe-5fde-44a0-b845-cbe9f3fdb3e4
- 19 Aug 2020 at 09:38 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7d8a0511-179a-46e1-a1f0-0655dfc13a7f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/999c1bbe-5fde-44a0-b845-cbe9f3fdb3e4
  28th July 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/7d8a0511-179a-46e1-a1f0-0655dfc13a7f
  19th August 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/bb00a4fd-7943-4d00-a0f9-3794aed440f9
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/9f0e2ca1-b820-4146-a692-830bd82f6905

## Notice URLs

- https://www.gov.uk/government/organisations/crown-commercial-service

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e18395af-4721-44f2-a935-f4aa3236dfeb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e18395af-4721-44f2-a935-f4aa3236dfeb.json.