---
title: "Google Analytics 360 (Premium) 2024"
ocid: "ocds-b5fd17-e26910b3-9d21-43a3-8970-5ae1b2504297"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e26910b3-9d21-43a3-8970-5ae1b2504297"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e26910b3-9d21-43a3-8970-5ae1b2504297.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e26910b3-9d21-43a3-8970-5ae1b2504297.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DVSA - DRIVER AND VEHICLE STANDARDS AGENCY"
published: "2024-03-05"
---

# Google Analytics 360 (Premium) 2024

Buyer: DVSA - DRIVER AND VEHICLE STANDARDS AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-e26910b3-9d21-43a3-8970-5ae1b2504297

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-e26910b3-9d21-43a3-8970-5ae1b2504297)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-e26910b3-9d21-43a3-8970-5ae1b2504297.json)

## Summary

The Driver and Vehicle Standards Agency (DVSA) has awarded a contract for Google Analytics 360 (Premium) services to MERKLE UK ONE LIMITED. The contract, with a value of £83,000 GBP, was awarded on 1st March 2024 and will run until 31st December 2024. The procurement method was selective, involving a call-off from a framework agreement. The DVSA is located in Bristol, England, and the tender had a deadline for submissions on 5th February 2024.

This tender for Google Analytics 360 services by DVSA presents an opportunity for businesses that specialise in IT software packages. The contract period spans most of 2024, providing stability for the winning supplier, MERKLE UK ONE LIMITED. Small and medium-sized enterprises (SMEs) are considered suitable for this opportunity, making it accessible to a broader range of businesses within the IT services industry.

## Notice

The supplier will provide DVSA with the relevant licences allowing the DVSA to access the Google Analytics 360 software for the defined DVSA accounts/properties, as per the G-Cloud13 contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/11b5cc60-03e5-4845-a15a-8a4f0da00092 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Mar 2024 |
| Submission deadline | 5 Feb 2024 |
| Future notice date | Not specified |
| Award date | 1 Mar 2024 |
| Contract period | 1 Mar 2024 - 31 Dec 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £83,000 |
| Lots value | Not specified |
| Awards value | £83,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DVSA - DRIVER AND VEHICLE STANDARDS AGENCY |
| Locality | BRISTOL |
| Post town | Bristol |
| Postcode | BS5 0DA |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK5 West of England |
| ITL 3 | TLK51 Bristol, City of |
| Local authority | Bristol, City of |
| Electoral ward | Lawrence Hill |
| Westminster constituency | Bristol East |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK ONE |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48517000 - IT software package

## Release History

- 5 Mar 2024 at 14:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/11b5cc60-03e5-4845-a15a-8a4f0da00092

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/11b5cc60-03e5-4845-a15a-8a4f0da00092
  5th March 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c6bf4ae9-870f-456f-8734-d182d86e5059
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e26910b3-9d21-43a3-8970-5ae1b2504297. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e26910b3-9d21-43a3-8970-5ae1b2504297.json.