---
title: "Tone of Voice"
ocid: "ocds-b5fd17-e2cd574d-a9ac-41db-8196-834db98c40f5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e2cd574d-a9ac-41db-8196-834db98c40f5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e2cd574d-a9ac-41db-8196-834db98c40f5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e2cd574d-a9ac-41db-8196-834db98c40f5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HM LAND REGISTRY"
published: "2026-05-26"
---

# Tone of Voice

Buyer: HM LAND REGISTRY  
Current stage: Award  
OCID: ocds-b5fd17-e2cd574d-a9ac-41db-8196-834db98c40f5

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## Summary

HM Land Registry, located in Croydon, awarded a contract titled "Tone of Voice" to The First Word Agency Ltd on 27th November 2025. This procurement process falls under the services category, specifically focusing on research and development consultancy services (CPV code 73200000). The contract supports planning and implementing a new Tone of Voice for HM Land Registry, with objectives that include developing communication principles, guidelines, a communications strategy, and a comprehensive training and engagement programme. The procurement employed a selective method, specifically as a call-off from a dynamic purchasing system (RM6126 - Research & Insights DPS). The contract is set for an initial 6-month period, with an optional extension of 3 months until 31st August 2026. Services will be implemented across various regions within the United Kingdom, including London, East Midlands, and Wales.

This contract presents a valuable opportunity for businesses involved in communication consultancy and strategy development. It allows service providers to showcase their expertise in communication transformation and staff engagement programmes. Although the initial procurement stage is complete, understanding its scope and requirements can guide similar organisations looking to enter the dynamic purchasing system and become competitive suppliers in future tenders. Large enterprises with substantial experience in research and development consultancy, who can scale their services across multiple regions, are particularly well-suited to target such opportunities.

## Notice

HM Land Registry has awarded a contract for services that will support with the planning and implementation of its new Tone of Voice. The scope of this phase of the project will focus on written customer correspondence and shall include (but not limited to) the creation of a set of actionable communication principles and practical guidelines, the development of a communications strategy and the creation of a comprehensive training and engagement program for HMLR employees. The contract was sourced via Further Competition RM6126 - Research & Insights DPS. The estimated total contract value is PS118,150.00 (ex VAT). The initial term of the contract is 6 months and includes an optional 3 month extension until 31st August 2026 at HMLR's sole discretion.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/402fd969-fedf-49b7-ad38-9f58c1c500e5 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 May 2026 |
| Submission deadline | 20 Oct 2025 |
| Future notice date | Not specified |
| Award date | 27 Nov 2025 |
| Contract period | 1 Dec 2025 - 31 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | £118,150 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HM LAND REGISTRY |
| Locality | CROYDON |
| Post town | Croydon |
| Postcode | CR0 2QA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI6 Outer London - South |
| ITL 3 | TLI62 Croydon |
| Local authority | Croydon |
| Electoral ward | Selhurst |
| Westminster constituency | Croydon West |
| Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE FIRST WORD AGENCY |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73200000 - Research and development consultancy services

## Release History

- 26 May 2026 at 08:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/402fd969-fedf-49b7-ad38-9f58c1c500e5
- 4 Dec 2025 at 07:59 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2b87836f-fd6b-4a56-9c3a-53f11c8e7f20

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/402fd969-fedf-49b7-ad38-9f58c1c500e5
  26th May 2026 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/2b87836f-fd6b-4a56-9c3a-53f11c8e7f20
  4th December 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e2cd574d-a9ac-41db-8196-834db98c40f5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e2cd574d-a9ac-41db-8196-834db98c40f5.json.