---
title: "GB-London: BTA847 GCC Segmentation Review"
ocid: "ocds-b5fd17-e2ed2d52-7058-4c83-a70c-541bb9071da6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e2ed2d52-7058-4c83-a70c-541bb9071da6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e2ed2d52-7058-4c83-a70c-541bb9071da6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e2ed2d52-7058-4c83-a70c-541bb9071da6.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2017-09-04"
---

# GB-London: BTA847 GCC Segmentation Review

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-e2ed2d52-7058-4c83-a70c-541bb9071da6

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## Summary

The British Tourist Authority recently awarded a contract titled "GB-London: BTA847 GCC Segmentation Review" for market research services, valued at £35,000. This procurement process, which followed an open procedure, concluded the tender stage on 1st September 2017, with the contract period commencing from 4th September 2017 to 30th November 2017. The services are required to be delivered in London, UK, specifically focusing on conducting quantitative fieldwork and data analysis in the Gulf Cooperation Council region, using the UAE and Saudi Arabia as proxy locations.

This tender presents an excellent opportunity for small to medium enterprises (SMEs) specialising in market research or data analysis to engage in a competitive process that aligns with their expertise. Companies with capabilities in statistical segmentation and quantitative research methodologies would be particularly well-suited to compete. With the emphasis on innovative approaches to data analysis in the tourism sector, businesses that can demonstrate agility and insight into GCC market dynamics may find this project especially advantageous for growth and collaboration with the British Tourist Authority.

## Notice

Module 1: Conduct quantitative fieldwork in GCC (UAE and Saudi Arabia used as a proxy for this region) using a pre-defined 20 minute questionnaire. Module 2: Analyse the data using a statistical segmentation tool, creating pen portraits and a typing tool. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. Module one Access code N36H7G38RT Module two Access code 498C2758U8

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4a3b038c-23a8-4ee5-8561-0218ea67412c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Sep 2017 |
| Submission deadline | 1 Sep 2017 |
| Future notice date | Not specified |
| Award date | 31 Aug 2017 |
| Contract period | 3 Sep 2017 - 30 Nov 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £35,000 |
| Lots value | Not specified |
| Awards value | £35,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KUBI KALLOO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 4 Sep 2017 at 08:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4a3b038c-23a8-4ee5-8561-0218ea67412c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4a3b038c-23a8-4ee5-8561-0218ea67412c
  4th September 2017 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=276692124
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e2ed2d52-7058-4c83-a70c-541bb9071da6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e2ed2d52-7058-4c83-a70c-541bb9071da6.json.