---
title: "Transforming the D-Day Museum - PR Agency Disruptive Campaign D-Day Story Portsmouth - AWARD"
ocid: "ocds-b5fd17-e31997a9-ea02-4aea-ae6a-afcc24dad3c2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e31997a9-ea02-4aea-ae6a-afcc24dad3c2"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e31997a9-ea02-4aea-ae6a-afcc24dad3c2.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e31997a9-ea02-4aea-ae6a-afcc24dad3c2.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "PORTSMOUTH CITY COUNCIL"
published: "2018-04-18"
---

# Transforming the D-Day Museum - PR Agency Disruptive Campaign D-Day Story Portsmouth - AWARD

Buyer: PORTSMOUTH CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-e31997a9-ea02-4aea-ae6a-afcc24dad3c2

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## Summary

Portsmouth City Council has awarded a contract for a transformative public relations campaign titled "Transforming the D-Day Museum - PR Agency Disruptive Campaign D-Day Story Portsmouth." This initiative aims to promote the newly revamped D-Day Museum, encouraging national interest and visitor engagement. The project falls under the advertising and marketing services category and is based in Portsmouth, UK. The contract period spans from 1st March 2018 to 30th September 2018, with a budget of £65,000 to £70,000. This procurement was conducted using an open procedure, and the campaign is expected to last a minimum of six months, starting this June.

This tender presents a significant growth opportunity for public relations agencies that specialise in disruptive marketing strategies, particularly those with experience in enhancing campaign effectiveness and delivering measurable returns on investment. Businesses that can create innovative and engaging promotional content, ideally with a solid history of working on similar heritage or cultural initiatives, would be well-suited for this project. By participating, suppliers can not only contribute to the revitalisation of an important historical site but also enhance their visibility and credibility through association with the esteemed D-Day Museum.

## Notice

Portsmouth City Council invites Public Relation agencies to submit proposals for a disruptive PR campaign that will stimulate national interest about the newly transformed D-Day Museum to the D-Day Story in order to create awareness and encourage consumers to visit it. The campaign will supplement, and run alongside, an 'out of home' and local radio advertising campaign in order to increase the weight of these campaigns and extend their reach. This campaign has been made possible by an award from the Heritage Lottery Fund and therefore it is key these monies are spent to maximum effect and return on marketing investment can be provided to Portsmouth City Council and the Heritage Lottery Fund post-campaign. This is a one-off project that is expected to cover a minimum period of 6 months with the PR campaign likely to be delivered in June 2018. The budget for this project is PS65,000 - PS70,000. The Supplier must have a proven track record of creating and managing disruptive PR campaigns with a demonstrable return on investment.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1310fee0-28df-44a2-a8b3-f0af4b479a52 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Apr 2018 |
| Submission deadline | 28 Feb 2018 |
| Future notice date | Not specified |
| Award date | 23 Feb 2018 |
| Contract period | 1 Mar 2018 - 30 Sep 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | PORTSMOUTH CITY COUNCIL |
| Locality | HAMPSHIRE |
| Post town | Portsmouth |
| Postcode | PO1 2BJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ31 Portsmouth |
| Local authority | Portsmouth |
| Electoral ward | Charles Dickens |
| Westminster constituency | Portsmouth South |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FRANK PUBLIC RELATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services
- 79416000 - Public relations services
- 79416200 - Public relations consultancy services

## Release History

- 18 Apr 2018 at 13:18 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1310fee0-28df-44a2-a8b3-f0af4b479a52

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1310fee0-28df-44a2-a8b3-f0af4b479a52
  18th April 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e31997a9-ea02-4aea-ae6a-afcc24dad3c2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e31997a9-ea02-4aea-ae6a-afcc24dad3c2.json.