---
title: "Mobile Locational Analytics Data 24/25 - AWARD"
ocid: "ocds-b5fd17-e3f313a6-346c-475e-8101-1efc3d2a5cf8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e3f313a6-346c-475e-8101-1efc3d2a5cf8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e3f313a6-346c-475e-8101-1efc3d2a5cf8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e3f313a6-346c-475e-8101-1efc3d2a5cf8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HISTORIC ENGLAND"
published: "2024-12-16"
---

# Mobile Locational Analytics Data 24/25 - AWARD

Buyer: HISTORIC ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-e3f313a6-346c-475e-8101-1efc3d2a5cf8

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## Summary

Historic England has completed the procurement process for the “Mobile Locational Analytics Data 24/25” tender in the data services industry, specifically focusing on data carriers, data collection and collation services, and data supply services. This tender, with a procurement method classified as open procedure, aims to purchase locational analytics data from mobile platforms to support the Cultural Heritage Capital Programme. The services are required for 100 heritage sites in England, to be delivered by December 2025. The award, valued at £35,000, was made to Huq Industries Ltd on 3rd December 2024, with the contract period starting from 5th December 2024 and ending on 5th December 2025.

This tender is an excellent opportunity for businesses specialising in mobile data analytics, econometric analysis, and descriptive statistics to expand their market presence by working with a prominent agency like Historic England. Small and medium-sized enterprises (SMEs) that can provide cost-effective and high-quality data services are well-suited to compete in similar future tenders. The project promotes business growth by offering a substantial contract value and the potential for future collaborations through proven service delivery in the public heritage sector.

## Notice

1. Historic England is looking to purchase data collected through mobile platforms and other digital hardware to further research for the Cultural Heritage Capital Programme (CHC). We need data for informed decision-making using locational analytics from mobile devices and other sources. The successful candidate will provide data on visitor frequency, visitor totals and where visitors are residentially from across multiple heritage sites in England. 2. This will expand upon existing research that explores the use of data from mobile devices and other sources for alternative sampling methods in economic valuation. The collected data will be used for econometric analysis and descriptive statistics. 3. There must be a scope for at least 100 separate heritage sites to be analysed. More will be preferred. Essential data on movement patterns, visitor frequency, visitor totals and where visitors are residentially from should be available. All heritage sites will be expected within 6 weeks of receiving the contract start date. If availability exists to change these locations afterwards, such time limits will not contain them. 4. The successful candidate will be awarded up to ?47,000 (including VAT) for the services pertaining to this tender. Not all of this funding must be used. If a candidate suggests a bid above ?47,000 or below ?30,000, the bid will automatically be disregarded. The price of the service will be considered as part of the 'Most Economically Advantageous Tender'. The award criteria in full can be seen in full in section 3.1.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0b7f3c8b-661e-45cb-a7fb-fc5fc02a0872 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2024 |
| Submission deadline | 28 Nov 2024 |
| Future notice date | Not specified |
| Award date | 3 Dec 2024 |
| Contract period | 5 Dec 2024 - 5 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £47,000 |
| Lots value | Not specified |
| Awards value | £35,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HISTORIC ENGLAND |
| Locality | WILTSHIRE |
| Post town | Swindon |
| Postcode | SN2 2EH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Mannington and Western |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HUQ INDUSTRIES |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 32582000 - Data carriers
- 72300000 - Data services
- 72314000 - Data collection and collation services
- 72319000 - Data supply services

## Release History

- 16 Dec 2024 at 13:35 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0b7f3c8b-661e-45cb-a7fb-fc5fc02a0872

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0b7f3c8b-661e-45cb-a7fb-fc5fc02a0872
  16th December 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e3f313a6-346c-475e-8101-1efc3d2a5cf8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e3f313a6-346c-475e-8101-1efc3d2a5cf8.json.