---
title: "Tower Bridge & Monument - Creative Agency & Media Buying Service Contract"
ocid: "ocds-b5fd17-e401c955-d540-4e08-979c-c57bcf0d1bcf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e401c955-d540-4e08-979c-c57bcf0d1bcf"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e401c955-d540-4e08-979c-c57bcf0d1bcf.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e401c955-d540-4e08-979c-c57bcf0d1bcf.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "CITY OF LONDON CORPORATION"
published: "2018-03-09"
---

# Tower Bridge & Monument - Creative Agency & Media Buying Service Contract

Buyer: CITY OF LONDON CORPORATION  
Current stage: Tender  
OCID: ocds-b5fd17-e401c955-d540-4e08-979c-c57bcf0d1bcf

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## Summary

The City of London Corporation is seeking tenders for the "Tower Bridge & Monument - Creative Agency & Media Buying Service Contract," aimed at providing advertising and marketing services within the tourism and heritage industry. The tender process is currently active, with a closing date set for 26 March 2018. The anticipated contract period will commence on 9 April 2018 and will last until 8 April 2019. Interested parties should prepare to demonstrate expertise in digital media and possess a background in media buying, particularly in heritage site branding efforts.

This tender presents an excellent opportunity for small and medium-sized enterprises (SMEs) specialising in advertising and marketing services, particularly those with a focus on digital media strategies. Agencies with a proven track record in enhancing brand identities for tourist attractions are especially well-suited to compete for this contract. Successful bidders will play a crucial role in developing a robust media buying plan that aligns with the new Tower Bridge brand identity, which is set to launch in May 2018 and aims to attract greater visitor engagement.

## Notice

The City invites Tenders for the provision of Tower Bridge & Monument - Creative Agency & Media Buying Service Contract. The chosen agency will be required to develop and implement an annual media buying plan and accompanying artwork which aligns with and embeds the new Tower Bridge brand identity which rolls out in May 2018. The chosen agency will be required to develop and implement an annual media buying plan and accompanying artwork which aligns with The Monument's existing brand identity. The chosen agency will need to demonstrate a solid background in media buying (digital media in particular) within the tourism and heritage industry and have experience of launching and/or growing the brand identity of a leading attraction and heritage site. They should also be able to advise on how best to achieve ROI within the confines of a limited budget.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/36da609c-a547-4f3b-8396-60191a927345 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Mar 2018 |
| Submission deadline | 26 Mar 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 8 Apr 2018 - 8 Apr 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY OF LONDON CORPORATION |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2P 2EJ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Clerkenwell |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services

## Release History

- 9 Mar 2018 at 15:52 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/36da609c-a547-4f3b-8396-60191a927345

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/36da609c-a547-4f3b-8396-60191a927345
  9th March 2018 - Opportunity notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e401c955-d540-4e08-979c-c57bcf0d1bcf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e401c955-d540-4e08-979c-c57bcf0d1bcf.json.