---
title: "2024-709 Consumer Segmentation"
ocid: "ocds-b5fd17-e421feee-e408-4da0-9d4b-28279296e220"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e421feee-e408-4da0-9d4b-28279296e220"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e421feee-e408-4da0-9d4b-28279296e220.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e421feee-e408-4da0-9d4b-28279296e220.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "AHDB"
published: "2024-05-28"
---

# 2024-709 Consumer Segmentation

Buyer: AHDB  
Current stage: Tender  
OCID: ocds-b5fd17-e421feee-e408-4da0-9d4b-28279296e220

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## Summary

The buying organisation AHDB is seeking suppliers for the provision of Consumer Segmentation, split into Lot One - Meat and Lot Two - Dairy. This procurement opportunity falls under the market research services category. The closing date for submissions is NOON on 26th June 2024, with a total contract value of GBP 260,000. The procurement method is an Open procedure, with a contract period starting on 2nd September 2024 and ending on 15th April 2026 in Coventry, West Midlands, United Kingdom.

This tender by AHDB for Consumer Segmentation presents an opportunity for businesses in the services sector, specifically those with expertise in market research services. Small and medium-sized enterprises (SMEs) are encouraged to apply as the procurement is suitable for them. Businesses interested in targeting consumers more efficiently based on actual purchasing behaviour and attitudes are well-suited to compete in this open procedure tender. AHDB's aim is to develop a common 'language' for all sectors using consumer segmentation data to inform future marketing activities.

## Notice

AHDB intend to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of PS180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of PS80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers can apply for one lot or both. Closing date is NOON on the 26th June 2024. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9a27301f-425b-4a93-ba1c-b66db7f44080 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 May 2024 |
| Submission deadline | 26 Jun 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Sep 2024 - 15 Apr 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £260,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 28 May 2024 at 08:55 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/9a27301f-425b-4a93-ba1c-b66db7f44080

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9a27301f-425b-4a93-ba1c-b66db7f44080
  28th May 2024 - Opportunity notice on Contracts Finder

## Notice URLs

- https://defra-family.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e421feee-e408-4da0-9d4b-28279296e220. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e421feee-e408-4da0-9d4b-28279296e220.json.