---
title: "Road Safety - Kidalert"
ocid: "ocds-b5fd17-e426bde3-51f4-4977-be1b-e1827fcf731b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e426bde3-51f4-4977-be1b-e1827fcf731b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e426bde3-51f4-4977-be1b-e1827fcf731b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e426bde3-51f4-4977-be1b-e1827fcf731b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MERCELL UK LTD"
published: "2026-05-06"
---

# Road Safety - Kidalert

Buyer: MERCELL UK LTD  
Current stage: Award  
OCID: ocds-b5fd17-e426bde3-51f4-4977-be1b-e1827fcf731b

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## Summary

Hull City Council has concluded the award stage of its procurement process for the "Road Safety - Kidalert" programme, aimed at providing road safety training services in the Yorkshire and the Humber region, United Kingdom. The initiative falls under the education and training services category and is valued at £14,000 per annum. The selective procurement was conducted via a further competition from Hull City Council's Learning and Training Dynamic Purchasing System (DPS). First Step Sports Ltd was awarded the contract on 24th April 2026, with the contract period running from 18th April 2026 to 17th April 2027. This awarded contract is set to enhance public safety by delivering specialised training sessions and has already reached the contract award stage.

This tender presents significant opportunities for businesses involved in providing educational and training services, particularly those focused on safety and public welfare. Companies with a strong background in community educational initiatives and the capacity to deliver programmes across metropolitan regions like Yorkshire and the Humber may find this type of contract particularly advantageous for growth. However, it should be noted that the tender was not open to SMEs or VCSEs, implying a preference for larger organisations capable of handling the comprehensive requirements of the programme.

## Notice

Hull City Council (The Authority) to award a contract to First Step Sports Ltd (Co Reg.06866257) to provide the Kidalert road safety training programme. The tender was a further competition via the Hull City Council Learning and Training DPS. The anticipated Kidalert contract period is 1 year, to commence 18th April 2026 ending by 17th April 2027. The Authority has estimated the value of the Services to be PS14,000.00 per annum. The estimated value is given in good faith to assist tenderers in making their submissions, it should not be interpreted as an undertaking to purchase any goods, services or works to any particular value by the Authority and does not form part of the Contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e1d622b2-4ec4-445f-9d6b-10460d2c7e42 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Other - Other |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 May 2026 |
| Submission deadline | 17 Apr 2026 |
| Future notice date | Not specified |
| Award date | 23 Apr 2026 |
| Contract period | 17 Apr 2026 - 17 Apr 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £14,000 |
| Lots value | Not specified |
| Awards value | £140,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MERCELL UK LTD |
| Additional buyers | HULL CITY COUNCIL |
| Locality | HULL |
| Post town | Hull |
| Postcode | HU1 2AA |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE1 East Yorkshire and Northern Lincolnshire |
| ITL 3 | TLE11 Kingston upon Hull, City of |
| Local authority | Kingston upon Hull, City of |
| Electoral ward | St Andrew's & Docklands |
| Westminster constituency | Kingston upon Hull West and Haltemprice |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FIRST STEP SPORTS |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80000000 - Education and training services

## Release History

- 6 May 2026 at 15:02 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e1d622b2-4ec4-445f-9d6b-10460d2c7e42
- 5 May 2026 at 09:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e1d622b2-4ec4-445f-9d6b-10460d2c7e42

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e1d622b2-4ec4-445f-9d6b-10460d2c7e42
  6th May 2026 - Awarded contract notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=103822&B=UK
  Additional data
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/104102
  User / Company

## Notice URLs

- https://www.hull.gov.uk/

## Provenance

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