---
title: "VED Evasion Media Plan"
ocid: "ocds-b5fd17-e4340e15-42ea-4b53-baef-2e4f48f84d5d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e4340e15-42ea-4b53-baef-2e4f48f84d5d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e4340e15-42ea-4b53-baef-2e4f48f84d5d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e4340e15-42ea-4b53-baef-2e4f48f84d5d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DRIVER & VEHICLE LICENSING AGENCY"
published: "2020-07-13"
---

# VED Evasion Media Plan

Buyer: DRIVER & VEHICLE LICENSING AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-e4340e15-42ea-4b53-baef-2e4f48f84d5d

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## Summary

The Driver & Vehicle Licensing Agency (DVLA) is seeking a supplier for the "VED Evasion Media Plan" to develop a media strategy targeting individuals who evade Vehicle Excise Duty (VED). This procurement operates under a selective method as a call-off from a framework agreement, with a contract value of £30,000. The contract is set for a duration of one year, starting from 2nd August 2019 and ending on 1st August 2021, with potential extensions for an additional two years. The tender has been completed, and the relevant activities have been based in Wales, UK, with the tender period concluded on 29th July 2019.

This tender presents a significant opportunity for businesses specialising in media and advertising strategy, particularly those with expertise in developing campaigns for public sector clients. Small and medium enterprises (SMEs) that have experience in collaboration with government agencies and possess the required technical capabilities to devise effective media recommendations will find themselves well-positioned to compete in this area. Engaging with DVLA's Communications, Insight, and Creative teams to deliver annual media strategies could foster lasting relationships with a key public organisation, enhancing business growth potential.

## Notice

DVLA is commissioning a supplier to provide media strategy for a forthcoming advertising campaign targeting people who do not pay Vehicle Excise Duty (VED evasion). The contract is for 1 year with the option to extend for 2 additional years (1+1+1). If the option is taken to extend this contract either for 1 or 2 years the supplier will be expected to provide a media strategy on an annual basis. The supplier must be able to work with DVLA Communications Team, Insight Team, Media Buyers and Creative Agencies to deliver media recommendations that can inform and shape the forthcoming advertising campaign.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/02e3776e-dfbd-4e04-b236-308a75d4df1f |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Jul 2020 |
| Submission deadline | 29 Jul 2019 |
| Future notice date | Not specified |
| Award date | 31 Jul 2019 |
| Contract period | 1 Aug 2019 - 1 Aug 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000 |
| Lots value | Not specified |
| Awards value | £45,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DRIVER & VEHICLE LICENSING AGENCY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA6 7JL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Mynydd-bach |
| Westminster constituency | Swansea West |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRAY LEINO |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment

### Codes

- 32000000 - Radio, television, communication, telecommunication and related equipment

## Release History

- 13 Jul 2020 at 14:52 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/02e3776e-dfbd-4e04-b236-308a75d4df1f
- 21 Aug 2019 at 13:59 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/02e3776e-dfbd-4e04-b236-308a75d4df1f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/02e3776e-dfbd-4e04-b236-308a75d4df1f
  21st August 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/5c587a5b-e725-4f2e-bd0b-d2d1b458911f
  Call Off
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/63642981-6c77-4f03-8785-a26c42c1b626
  Final Specification
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/1a19eac8-7eac-4149-a07b-3db6f7092194
  Information to be provided
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/95918334-6290-40a0-a7e3-6934a459e041
  Request for quotation

## Provenance

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