---
title: "C0028 - Audience research and segmentation exercise"
ocid: "ocds-b5fd17-e465549d-b665-4bf2-aa4a-5a844f178f7e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e465549d-b665-4bf2-aa4a-5a844f178f7e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e465549d-b665-4bf2-aa4a-5a844f178f7e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e465549d-b665-4bf2-aa4a-5a844f178f7e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BIG LOTTERY FUND, OPERATING AS THE NATIONAL LOTTERY COMMUNITY FUND"
published: "2024-01-29"
---

# C0028 - Audience research and segmentation exercise

Buyer: BIG LOTTERY FUND, OPERATING AS THE NATIONAL LOTTERY COMMUNITY FUND  
Current stage: Award  
OCID: ocds-b5fd17-e465549d-b665-4bf2-aa4a-5a844f178f7e

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-e465549d-b665-4bf2-aa4a-5a844f178f7e)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-e465549d-b665-4bf2-aa4a-5a844f178f7e.json)

## Summary

The Big Lottery Fund, operating as The National Lottery Community Fund, based in Birmingham, England, has recently awarded a contract for the procurement titled "C0028 - Audience research and segmentation exercise" in the category of Research and development services and related consultancy services. The contract, valued at £45,000 GBP, was awarded using a selective procurement method through a call-off from a framework agreement. The tender period ended on December 15, 2023, with a contract duration from January 1, 2024, to March 31, 2024, providing opportunities for businesses to contribute to audience research efforts.

This tender, facilitated by the Big Lottery Fund, aims to enhance audience understanding and engagement strategies. Businesses specializing in research, development services, and consultancy are well-suited to compete for this opportunity. SMEs are particularly welcome to participate in this procurement process, offering them a chance to contribute to shaping audience segmentation strategies for the organisation. The contract period offers a short-term growth opportunity for businesses looking to demonstrate their expertise in audience analysis and engagement.

## Notice

The aim of this research is to review our audiences and design a segmentation for our primary audiences, while also reflecting and noting our secondary audiences. This research will enable us to better understand and respond to the needs and preferences of different audience groups and give us the ability to monitor our engagement with these groups over time.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0a2d4310-8248-4e61-87f5-5c0c3fae5f54 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jan 2024 |
| Submission deadline | 15 Dec 2023 |
| Future notice date | Not specified |
| Award date | 1 Jan 2024 |
| Contract period | 1 Jan 2024 - 31 Mar 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £45,000 |
| Lots value | Not specified |
| Awards value | £45,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIG LOTTERY FUND, OPERATING AS THE NATIONAL LOTTERY COMMUNITY FUND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B15 1TR |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Edgbaston |
| Westminster constituency | Birmingham Edgbaston |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OMD GROUP |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 29 Jan 2024 at 14:27 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0a2d4310-8248-4e61-87f5-5c0c3fae5f54

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0a2d4310-8248-4e61-87f5-5c0c3fae5f54
  29th January 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e465549d-b665-4bf2-aa4a-5a844f178f7e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e465549d-b665-4bf2-aa4a-5a844f178f7e.json.