---
title: "2025-121 Qualitative Research Call-Off Contract"
ocid: "ocds-b5fd17-e4eed6b9-d1fc-4efb-9e07-3c184624a453"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e4eed6b9-d1fc-4efb-9e07-3c184624a453"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e4eed6b9-d1fc-4efb-9e07-3c184624a453.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e4eed6b9-d1fc-4efb-9e07-3c184624a453.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "Ofgem"
published: "2026-09-23"
---

# 2025-121 Qualitative Research Call-Off Contract

Buyer: Ofgem  
Current stage: Award  
OCID: ocds-b5fd17-e4eed6b9-d1fc-4efb-9e07-3c184624a453

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## Summary

Ofgem commissioned an independent research agency to provide qualitative research supporting its work to protect energy consumers and promote high service standards in the retail energy market. The work is intended to generate insight into consumers’ experiences, perceptions and behaviours, which Ofgem uses to develop policy, communications and services. The requirement covers qualitative research methods and calls for an agency able to work closely with Ofgem and understand its objectives and the energy sector. This is research and market research consultancy work. Delivery is described as covering the United Kingdom, the Channel Islands, the Isle of Man, Europe, British Overseas Territories and the rest of the world. Ofgem is based in London.

The procurement is complete and has been awarded to Verian Group UK Ltd. Ofgem used an open procedure. The award was made on 14 August 2026, for £510,000. The contract runs from 20 August 2026 to 19 August 2029. The tender had an estimated value of £510,000, with a submission deadline of 1 January 2026. The stated evaluation basis and any lots are not described in the available process information. Small and medium-sized businesses were identified as suitable to compete. The contract period is three years; the award value is the stated value for the selected supplier.

For suppliers considering comparable future work with Ofgem, this award demonstrates demand for an independent agency able to deliver qualitative research for energy-consumer policy and services. Credible competitors will need demonstrable strength in qualitative research methods, an understanding of consumer experiences, perceptions and behaviours, and sound knowledge of the energy sector and Ofgem’s role. The buyer also emphasised close working with an agency that understands its vision and objectives, so the ability to translate research insight into useful evidence for policy, communications and service development is relevant. The award went to a research agency under an open procedure, and SMEs were considered suitable. This is a focused market-research requirement for suppliers whose research expertise and energy-sector knowledge match Ofgem’s consumer-protection work.

## Notice

Ofgem's statutory role is to protect the interests of current and future energy consumers and to promote consistently high standards of service across the retail energy market. To support this, Ofgem requires a range of qualitative research methods across its work to provide insight into consumer experiences, perceptions and behaviours. These insights are essential in helping Ofgem develop effective policies, communications and services. Ofgem therefore expects to work closely with an independent research agency that understands its vision and objectives and can demonstrate strong expertise in delivering qualitative research services. The agency must also have a sound understanding of the energy sector and Ofgem's role within it.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c6b3fab6-002d-4c45-9a36-30b745610455 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Sep 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 14 Aug 2026 |
| Contract period | 20 Aug 2026 - 19 Aug 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £510,000 |
| Lots value | Not specified |
| Awards value | £510,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | Ofgem |
| Locality | LONDON |
| Postcode area | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Kantar Public UK Limited |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 73200000 - Research and development consultancy services
- 79310000 - Market research services

## Release History

- 23 Sep 2026 at 17:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c6b3fab6-002d-4c45-9a36-30b745610455

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c6b3fab6-002d-4c45-9a36-30b745610455
  23rd September 2026 - Awarded contract notice on Contracts Finder
- https://www.mytenders.co.uk/search/show/search_view.aspx?ID=SEP171886
  NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at the link provided.

## Notice URLs

- http://www.ofgem.gov.uk

## Provenance

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