---
title: "Audience research for Season of Gaming exhibitions - AWARD"
ocid: "ocds-b5fd17-e55fe8fd-6911-4661-9917-43d8b0d6daf5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e55fe8fd-6911-4661-9917-43d8b0d6daf5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e55fe8fd-6911-4661-9917-43d8b0d6daf5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e55fe8fd-6911-4661-9917-43d8b0d6daf5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SCIENCE MUSEUM GROUP"
published: "2021-09-09"
---

# Audience research for Season of Gaming exhibitions - AWARD

Buyer: SCIENCE MUSEUM GROUP  
Current stage: Award  
OCID: ocds-b5fd17-e55fe8fd-6911-4661-9917-43d8b0d6daf5

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## Summary

The Science Museum Group (SMG) has completed a procurement process for "Audience research for Season of Gaming exhibitions" with a budget of £10,000, excluding VAT. This contract involves conducting front-end audience research linked to two exhibitions scheduled for 2023 at various locations, including the Science Museum in London, the National Science and Media Museum in Bradford, and the Science and Industry Museum in Manchester. The procurement method was an open procedure, and the contract period commenced on 6th August 2021 and will continue until 6th August 2022.

This tender provides a significant opportunity for businesses involved in social research services, particularly those skilled in audience engagement and market analysis. Small and medium-sized enterprises (SMEs) that specialise in conducting thorough audience evaluations and have experience working with cultural institutions would be particularly well-suited to pursue similar contracts. The research will not only inform the exhibitions but also potentially open new commercial avenues associated with the Season of Gaming initiative.

## Notice

The Science Museum Group (SMG) is currently developing a Season of Gaming [working title], which will include two significant exhibitions linked across three sites, a learning and events programme, as well as new commercial opportunities. SMG wishes to appoint a Supplier to conduct front end audience research to explore the expectations, response and attitude of target audiences towards the two exhibition outputs of Season of Gaming: Gaming [working title], set to open at the Science Museum in London in 2023, and Game Changer [working title], which will be shared between National Science and Media Museum (NSMM) in Bradford and Science and Industry Museum in Manchester (SIM). The overall budget for this piece of work is PS10,000 excl. VAT.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9ec07ae6-28fa-4f21-aab7-917793bbc752 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Sep 2021 |
| Submission deadline | 3 Aug 2021 |
| Future notice date | Not specified |
| Award date | 12 Aug 2021 |
| Contract period | 5 Aug 2021 - 6 Aug 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £9,780 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SCIENCE MUSEUM GROUP |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW7 2DD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham |
| Local authority | Kensington and Chelsea |
| Electoral ward | Brompton & Hans Town |
| Westminster constituency | Kensington and Bayswater |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STEVE SLACK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 9 Sep 2021 at 12:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9ec07ae6-28fa-4f21-aab7-917793bbc752

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9ec07ae6-28fa-4f21-aab7-917793bbc752
  9th September 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.sciencemuseumgroup.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e55fe8fd-6911-4661-9917-43d8b0d6daf5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e55fe8fd-6911-4661-9917-43d8b0d6daf5.json.