---
title: "Mobile Locational Analytics Data 2024 - AWARD"
ocid: "ocds-b5fd17-e56ee20e-72cd-4e0a-8161-50451ef16cc3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e56ee20e-72cd-4e0a-8161-50451ef16cc3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e56ee20e-72cd-4e0a-8161-50451ef16cc3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e56ee20e-72cd-4e0a-8161-50451ef16cc3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HISTORIC ENGLAND"
published: "2024-03-11"
---

# Mobile Locational Analytics Data 2024 - AWARD

Buyer: HISTORIC ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-e56ee20e-72cd-4e0a-8161-50451ef16cc3

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-e56ee20e-72cd-4e0a-8161-50451ef16cc3)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-e56ee20e-72cd-4e0a-8161-50451ef16cc3.json)

## Summary

Historic England has awarded a contract for "Mobile Locational Analytics Data 2024" to Huq Industries Ltd. The contract falls under the services category with a focus on database systems. The procurement process was an open procedure, with the tender period closing on 21st February 2024. The contract period runs from 8th March 2024 to 7th March 2025. The contract value is £42,000. The project requires data collection and analysis through mobile platforms for research purposes related to the Cultural Heritage Capital Programme.

This tender opportunity with Historic England presents a chance for businesses involved in data collection, data analysis, statistical services, and statistical software development to compete for providing locational analytics data. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations are eligible to participate in this procurement process. Companies interested in providing insights on movement patterns, visitor frequency, dwell time, and visitor origins from mobile devices would find this tender suitable for business growth.

## Notice

1.3 Description of scope/Specification 1. Historic England is looking to purchase data collected through mobile platforms and other digital hardware to produce research for the Cultural Heritage Capital Programme (CHC). We need data for informed decision-making using locational analytics from mobile devices and other sources. The successful candidate will provide data and insights on movement patterns, visitor frequency, dwell time, and where visitors are residentially from. 2. The research aims to explore the use of data from mobile devices and other sources for alternative sampling methods in economic valuation. The collected data will be used for econometric analysis and descriptive statistics. 3. There must be scope for 15 separate heritage sites to be analysed. More will be preferred. Essential data on movement patterns, visitor frequency and where visitors are residentially from should be available for at least 5 heritage sites when the contract start date. All heritage sites will be expected within 28 calendar days of the starting date. If availability exists to change these locations afterwards, such time limits will not contain them. 4. The successful candidate will be awarded up to ?50,000 (including VAT) for the services pretraining to this tender. Not all of this funding must be used. If a candidate suggests a bid above ?50,000 the bid will automatically be disregarded. The price of the service will be considered as part of the 'Most Economically Advantageous Tender'. The award criteria in full can be seen in full in section 3.1. Data: 5. Historic England must be able to use the data for aggregated and statistical analysis purposes. The findings from the statistical analysis will be published. Graphical representations of aggregated data may be published. 6. Data should be provided in forms which allow further manipulation (e.g. SPSS, CSV or Execl files). Any additional mapping or access to software would also be welcome. Data will be shared internally within the organisation. 7. The successful candidate must provide details on how long access to the data will be provided and how far back data can be viewed. The platform must also provide information on how quickly new data will be updated. Required Data - 8. Failing to provide the required data will result in automatic withdrawal of the tender. 9. The number of visitors: This data is necessary to understand how many visitors are visiting a defined geographical area of the researcher's choice. 10. Visitor origin data (minimum MSOA level or equivalent geographical region): This data provides information on where visitors are coming from. 11. We will require at least 1 year of data for each site. The methodological approach of collecting data must allow us to see what has happened for at least one year prior to the award of this contract. Optional Data: 12. Optional data is not...

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f92a6e79-d53c-4eb8-ae9d-477ace1e5072 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Mar 2024 |
| Submission deadline | 21 Feb 2024 |
| Future notice date | Not specified |
| Award date | 26 Feb 2024 |
| Contract period | 8 Mar 2024 - 7 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £42,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HISTORIC ENGLAND |
| Locality | WILTSHIRE |
| Post town | Swindon |
| Postcode | SN2 2EH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Mannington and Western |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HUQ INDUSTRIES |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48610000 - Database systems
- 72212463 - Statistical software development services
- 72313000 - Data capture services
- 72314000 - Data collection and collation services
- 72316000 - Data analysis services
- 79330000 - Statistical services

## Release History

- 11 Mar 2024 at 10:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f92a6e79-d53c-4eb8-ae9d-477ace1e5072

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f92a6e79-d53c-4eb8-ae9d-477ace1e5072
  11th March 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e56ee20e-72cd-4e0a-8161-50451ef16cc3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e56ee20e-72cd-4e0a-8161-50451ef16cc3.json.