---
title: "Online Brand Protection Services - Early Market Engagement"
ocid: "ocds-b5fd17-e6302333-1785-47bf-aac8-c9e65bab7cf6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e6302333-1785-47bf-aac8-c9e65bab7cf6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e6302333-1785-47bf-aac8-c9e65bab7cf6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e6302333-1785-47bf-aac8-c9e65bab7cf6.json"
source: "Contracts Finder"
current_stage: "Planning"
buyer: "TRANSPORT FOR LONDON"
published: "2024-11-27"
---

# Online Brand Protection Services - Early Market Engagement

Buyer: TRANSPORT FOR LONDON  
Current stage: Planning  
OCID: ocds-b5fd17-e6302333-1785-47bf-aac8-c9e65bab7cf6

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-e6302333-1785-47bf-aac8-c9e65bab7cf6)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-e6302333-1785-47bf-aac8-c9e65bab7cf6.json)

## Summary

Transport for London (TfL) is engaging in an early market engagement process for "Online Brand Protection Services," which falls under the industry category of Software Package and Information Systems (CPV 48000000) and IT services including consulting, software development, internet, and support (CPV 72000000). This engagement is currently in the planning stage, aiming to identify potential suppliers capable of scanning the web, taking down infringing sites, and providing service reviews for TfL's range of brands. The process is open to suppliers across the UK, Europe, and globally. Interested suppliers must register their intent by 2 January 2025, with 1-2-1 sessions scheduled between 8 and 14 January 2025. Additionally, suppliers will be notified of their specific time slots by 3 January 2025.

This initiative offers a substantial growth opportunity for businesses specialising in online brand protection, particularly those with capabilities in monitoring and response across multiple digital platforms, including global marketplaces, websites, mobile apps, and social media. Small and medium enterprises (SMEs) are encouraged to participate, given TfL's interest in diverse market capabilities. The focus on both UK and global protection of numerous TfL brands such as London Underground, Oyster Card, and the iconic Tube Map presents a significant opportunity for specialised IT and internet service firms to collaborate with a major public sector organisation.

## Notice

Transport for London (TfL) are issuing this PIN notice to invite interested suppliers to undertake Early Market Engagement activities in the form of supplier 1-2-1s in relation to Online Brand Protection Services. This is not a call for competition, it is being used as a medium to carry out market engagement, identify interested parties that have the potential to meet the requirements and to better understand the market capabilities. This PIN is issued solely for the purposes of market engagement. No information contained within this PIN, or provided during and for this, or any other, market engagement exercise, constitutes any commitment by TfL or any member of the TfL group or any of their stakeholders to undertake any procurement exercise in the future. Requirement description: TfL require protection of our portfolio of brands across the internet. The services we will require are the following: -Scanning the web and online marketplaces to search for any brand infringements -Taking down any sites that infringe TfL's brand -Provide service reviews with the IPR manager, along with TfL's chosen brand licensing agents (and potentially TfL legal) to review progress on at least a quarterly basis This service would need to monitor the following areas: -UK & Global Market Places -UK & Global Websites -Mobile apps -Social Media (including but not limited to X (formally twitter), Tik Tok, Facebook.... This service would need to cover protection of the following brands: -Transport for London (TfL) -London Underground (LU) -Roundel (all circle and bar devices under which are Trade Marked by TfL, we can provide up to date list of these, including visuals). -Mind the Gap (both the words and the visuals) -Heritage Posters, Moquette's, Routemaster & Johnston Fonts (full list & images can be provided) -The Tube Map -Oyster Card (word mark) -Oyster Card (visual mark) Additional information: 1) If you wish to register an interest, please send an email before 5pm on the January 2, 2025, clearly stating 'Online Brand Protection Services EOI' in the subject line to laviniatidyjones@tfl.gov.uk including the following information: * Name of Contact, * Name of Organisation, * Details of the company's website providing further information about the company. * Email address, * Telephone contact number. The 1-2-1 session is likely to take place via Microsoft Teams and will last for one hour. The session will include an overview of TfL's requirements, the opportunity for the supplier to outline their service offering, and to conclude with pre-planned questions. The 1-2-1 session will take place between 8 - 14 January 2025. Suppliers will be provided with their day and time slot by close of play January 3, 2025. 2) This is not a call for competition, it is being used as a medium to carry out market engagement, identify interested parties that have the potential to meet the requirements and to better understand the market capabilities. This PIN is issued solely for the purposes of market engagement. No information contained within this PIN, or provided during and for this, or any other, market engagement exercise, constitutes any commitment by TfL or any member of the TfL group or any of their stakeholders to undertake any procurement exercise in the future.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b5be4dce-28f1-4fa7-8ac1-0ad072425f0b |
| Notice type | Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Nov 2024 |
| Submission deadline | Not specified |
| Future notice date | 2 Jan 2025 |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR LONDON |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48000000 - Software package and information systems
- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 27 Nov 2024 at 17:03 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/b5be4dce-28f1-4fa7-8ac1-0ad072425f0b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b5be4dce-28f1-4fa7-8ac1-0ad072425f0b
  27th November 2024 - Early engagement notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e6302333-1785-47bf-aac8-c9e65bab7cf6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e6302333-1785-47bf-aac8-c9e65bab7cf6.json.
