---
title: "Media Buying Services for the Destination City Marketing Strategy"
ocid: "ocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CITY OF LONDON CORPORATION"
published: "2023-08-02"
---

# Media Buying Services for the Destination City Marketing Strategy

Buyer: CITY OF LONDON CORPORATION  
Current stage: Award  
OCID: ocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4.json)

## Summary

The City of London Corporation, acting as the buying organisation, has awarded a contract for Media Buying Services for the Destination City Marketing Strategy to a supplier. The procurement stage for this tender was completed, with a contract value of £100,000 in GBP. The tender, falling under the services category, was conducted through an open procedure below the threshold. The contract period runs from 24th July 2023 to 17th September 2023, with the tender period ending on 1st July 2023.

This awarded tender presents an opportunity for small and medium-sized enterprises (SMEs) in service-related industries to potentially expand their business. Businesses offering media planning, advertising, and campaign management services may find this tender suitable for their expertise. The proximity of the contract period end date, 17th September 2023, suggests an immediate opportunity for interested businesses to engage with the City of London Corporation's marketing strategy implementation.

## Notice

Media buying services in relation to the Destination City marketing strategy. Services within the scope include, but are not limited to: - Integrated media planning with PR team and creatives team if required - Media strategy including proposal and media schedules - Campaign ideation and opportunity - Audience and market insights - Paid media partnership scoping, recommendations and activation - Media acquisition, negotiation and buying - Campaign implementation - Campaign optimisation - Campaign management - Digital campaign reconciliation and reporting - frequency as agreed by both parties, as per fee options - Post campaign measurement and analysis per campaign. - Production requirements communication for paid media planned

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7c69688a-b62f-4f06-85c4-0a149e7e9e24 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Aug 2023 |
| Submission deadline | 1 Jul 2023 |
| Future notice date | Not specified |
| Award date | 2 Jul 2023 |
| Contract period | 23 Jul 2023 - 17 Sep 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £100,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY OF LONDON CORPORATION |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2P 2EJ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Clerkenwell |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72224000 - Project management consultancy services

## Release History

- 2 Aug 2023 at 09:31 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7c69688a-b62f-4f06-85c4-0a149e7e9e24

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7c69688a-b62f-4f06-85c4-0a149e7e9e24
  2nd August 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4.json.