--- title: "ITT284 Appointment of Creative Agency for Recruitment Creative Campaign" ocid: "ocds-b5fd17-e68000d6-863c-4897-a7a3-95f23c91db39" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e68000d6-863c-4897-a7a3-95f23c91db39" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e68000d6-863c-4897-a7a3-95f23c91db39.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-e68000d6-863c-4897-a7a3-95f23c91db39.json" source: "Contracts Finder" current_stage: "Tender" buyer: "UNIVERSITY OF NORTHAMPTON E-TENDERING" published: "2021-04-28" --- # ITT284 Appointment of Creative Agency for Recruitment Creative Campaign Buyer: UNIVERSITY OF NORTHAMPTON E-TENDERING Current stage: Tender OCID: ocds-b5fd17-e68000d6-863c-4897-a7a3-95f23c91db39 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-e68000d6-863c-4897-a7a3-95f23c91db39) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-e68000d6-863c-4897-a7a3-95f23c91db39.json) ## Summary The University of Northampton is seeking a Creative Agency to develop a creative strategy and campaign for recruitment over the next three academic years (2023-2025). The contract, valued at £400,000, is set to commence on 16th August 2021 and run for 48 months, with a potential extension of 18 months worth an additional £100,000. This selective procurement process is currently in the Tender stage, with submissions due by 28th May 2021. The project is classified under the industry category of specialty design services, and the service will be delivered in Northampton, East Midlands. This tender represents a significant opportunity for marketing and creative businesses, particularly those specialising in advertising, media production, and educational campaigns. Agencies that can provide comprehensive multi-channel strategies—including digital, print, and event materials—are encouraged to compete. The focus on increasing student applications through innovative campaigns means that those with proven success in higher education marketing will find this tender particularly appealing. ## Notice The University of Northampton is looking to contract a Creative Agency to create a 60 month creative strategy and campaign across three recruitment cycles 2023, 2024 and 2025 that promotes and raises awareness and increase year on year applications to the University of Northampton across multiple touchpoints which will include creative advertising assets across various channels, prospectus, and assets throughout the recruitment cycle to include print, media and event materials. The produced materials will need to core drive visitors to the University website where they can register to visit for a campus open day, find out more about courses, the university campus, the town of Northampton and the benefits and opportunities of studying with us. Contract value PS400,000. The contract shall be for a period of 48 months (August 2021 - 31 August 2025) with the possibility entirely at the University's discretion for up an 18 month extension at a value of PS100,000. Additional information: The information and documents for this tender will be accessible from https://in-tendhost.co.uk/universityofnorthampton Click on Current Tenders link where you can view the project detail, express an interest and register your Organisation with our e-tendering system. Once the registration has been accepted and you have received your login details by e:mail you can login to view and download the SQ in the My Tenders section of the website. If your company is already registered please do not register again Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8633d80c-127a-49eb-8722-65b3b1c4b09e | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure (above threshold) | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 28 Apr 2021 | | Submission deadline | 28 May 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 16 Aug 2021 - 15 Aug 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF NORTHAMPTON E-TENDERING | | Locality | NORTHAMPTONSHIRE | | Post town | Northampton | | Postcode | NN2 6JB | | Country | England | | ITL 1 | TLF East Midlands (England) | | ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire | | ITL 3 | TLF24 West Northamptonshire | | Local authority | West Northamptonshire | | Electoral ward | Delapre and Rushmere | | Westminster constituency | Northampton South | | Delivery location | TLF East Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79930000 - Specialty design services ## Release History - 28 Apr 2021 at 14:49 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/8633d80c-127a-49eb-8722-65b3b1c4b09e - 28 Apr 2021 at 14:41 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/8633d80c-127a-49eb-8722-65b3b1c4b09e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/8633d80c-127a-49eb-8722-65b3b1c4b09e 28th April 2021 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/universityofnorthampton/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/universityofnorthampton ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e68000d6-863c-4897-a7a3-95f23c91db39. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e68000d6-863c-4897-a7a3-95f23c91db39.json.