---
title: "Digital Analytics Solutions"
ocid: "ocds-b5fd17-e690ed72-59af-4dc9-92ff-978a3bf38b1e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e690ed72-59af-4dc9-92ff-978a3bf38b1e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e690ed72-59af-4dc9-92ff-978a3bf38b1e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e690ed72-59af-4dc9-92ff-978a3bf38b1e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GOVERNMENT DIGITAL SERVICE"
published: "2025-10-20"
---

# Digital Analytics Solutions

Buyer: GOVERNMENT DIGITAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-e690ed72-59af-4dc9-92ff-978a3bf38b1e

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-e690ed72-59af-4dc9-92ff-978a3bf38b1e)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-e690ed72-59af-4dc9-92ff-978a3bf38b1e.json)

## Summary

The procurement process for the "Digital Analytics Solutions" project was conducted by the Government Digital Service, aiming to acquire a hosted web analytics platform for Google Analytics 360 services. This contract, classified under the Software package and information systems category, is valued at £150,000. It involves work on the GOV.UK website and other services run by GDS and the Cabinet Office. The procurement followed a selective method, specifically a call-off from a framework agreement, and has reached the award stage. The contract period spans from 2 October 2025 to 1 October 2026, with the buying organisation located in London, England.

This tender represents a growth opportunity for SMEs, as indicated by its suitability criteria, providing a platform to showcase expertise in digital analytics solutions. The project could particularly appeal to businesses with experience in implementing and supporting analytics platforms, offering them a chance to work within the government's digital transformation initiatives. With Merkle, a trading division of Dentsu UK Limited, already awarded as the supplier, competitive businesses could explore potential sub-contracting opportunities or future contracts in similar public sector projects.

## Notice

The Supplier will provide a hosted web analytics platform for Google Analytics 360 (GA360) services together with associated design, setup, configuration, implementation, and support services for Buyer's website at GOV.UK and other services run by GDS and the Cabinet Office. (Digital Analytics platform for GDS) Description of the requirement: Briefly, web analytics provides data on user's interactions with a site or service.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5df46df2-e0ab-41f3-a295-e1d2694319f6 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Oct 2025 |
| Submission deadline | 18 Sep 2025 |
| Future notice date | Not specified |
| Award date | 17 Sep 2025 |
| Contract period | 1 Oct 2025 - 1 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | £150,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GOVERNMENT DIGITAL SERVICE |
| Locality | LONDON |
| Post town | East London |
| Postcode | E1 8QS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Whitechapel |
| Westminster constituency | Bethnal Green and Stepney |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE, A TRADING DIVISION OF DENTSU |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 20 Oct 2025 at 11:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5df46df2-e0ab-41f3-a295-e1d2694319f6

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5df46df2-e0ab-41f3-a295-e1d2694319f6
  20th October 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e690ed72-59af-4dc9-92ff-978a3bf38b1e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e690ed72-59af-4dc9-92ff-978a3bf38b1e.json.