---
title: "Consultancy To Develop a GTM Strategy for C&W Gigapark"
ocid: "ocds-b5fd17-e69a4bae-54fe-43b4-9c03-1bf8439d399d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e69a4bae-54fe-43b4-9c03-1bf8439d399d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e69a4bae-54fe-43b4-9c03-1bf8439d399d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e69a4bae-54fe-43b4-9c03-1bf8439d399d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2025-03-18"
---

# Consultancy To Develop a GTM Strategy for C&W Gigapark

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-e69a4bae-54fe-43b4-9c03-1bf8439d399d

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## Summary

The West Midlands Growth Company Limited has awarded a contract for consultancy services to develop a Go-To-Market (GTM) Strategy for the Coventry and Warwickshire (C&W) Gigapark, an industrial cluster focused on batteries at the former Coventry Airport. The contract, awarded on 15 February 2025, involves identifying potential tenants and understanding their key considerations for selecting a location. The procurement process, managed as a direct award, began on 18 February 2025 and is set to conclude on 30 May 2025. This tender falls under the business development consultancy services industry (CPV 79411100) and is classified as a service with specific suitability for SMEs and VCSEs. The project primarily operates from the postal code B4 6AT in England.

This tender offers significant opportunities for business growth, particularly for consultancy firms with expertise in market strategy and tenant acquisition. Given its focus on developing a GTM strategy for a specialised industrial cluster, businesses specialising in business development consultancy, especially those experienced in working with industrial parks and technology hubs, will find this opportunity well-suited to their skill set. The project’s engagement with local infrastructure such as the UK BIC and WMG highlights the strategic importance and potential for collaboration, making it an attractive proposition for SMEs and similar enterprises aiming to expand their portfolio in the UK’s industrial sectors.

## Notice

Coventry City Council (CCC) and Warwickshire County Council (WCC) are collaborating to create a new industrial cluster focused on batteries and based at several sites on and adjacent to the former Coventry Airport, the C&W Gigapark. This cluster will build on the existing infrastructure and expertise in the local area, such as the UK BIC, WMG and various commercial businesses. This commission, managed by WMGC, is for the development of a GoTo-Market Strategy for C&W Gigapark. This work will focus on identifying potential tenants in various categories and understanding the key issues that architype tenants may consider when selecting a location. This is not a call for competition but an Award Notice for transparency purposes.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e82fa75f-bf76-4e2e-97fa-c4393c3c5beb |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Mar 2025 |
| Submission deadline | 14 Feb 2025 |
| Future notice date | Not specified |
| Award date | 15 Feb 2025 |
| Contract period | 18 Feb 2025 - 30 May 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £72,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B1 2ND |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ROBERT HARTER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79411100 - Business development consultancy services

## Release History

- 18 Mar 2025 at 10:06 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e82fa75f-bf76-4e2e-97fa-c4393c3c5beb

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e82fa75f-bf76-4e2e-97fa-c4393c3c5beb
  18th March 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e69a4bae-54fe-43b4-9c03-1bf8439d399d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e69a4bae-54fe-43b4-9c03-1bf8439d399d.json.