---
title: "Coast Clever Campaign"
ocid: "ocds-b5fd17-e76a7c6f-6279-4115-9517-f9b6d0901a71"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e76a7c6f-6279-4115-9517-f9b6d0901a71"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e76a7c6f-6279-4115-9517-f9b6d0901a71.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e76a7c6f-6279-4115-9517-f9b6d0901a71.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MCA - MARITIME AND COASTGUARD AGENCY"
published: "2025-05-27"
---

# Coast Clever Campaign

Buyer: MCA - MARITIME AND COASTGUARD AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-e76a7c6f-6279-4115-9517-f9b6d0901a71

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-e76a7c6f-6279-4115-9517-f9b6d0901a71)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-e76a7c6f-6279-4115-9517-f9b6d0901a71.json)

## Summary

The Maritime and Coastguard Agency (MCA) in Southampton, England, has completed a procurement process titled "Coast Clever Campaign." This initiative falls under the industry category of radio, television, communication, telecommunication, and related equipment. The campaign aims to enhance public safety by improving messaging around tidal safety and offshore wind dangers. The procurement stage has advanced to the award phase, with the contract awarded on 9 April 2024. The contract period spans from 10 April 2024 until 10 April 2025, with delivery locations including the UK, British Overseas Territories, Channel Islands, Isle of Man, Europe, and globally. This procurement was conducted through a selective method, specifically a call-off from a framework agreement, and is valued at £25,023.64.

This tender provides significant business growth opportunities for creative agencies specialising in safety campaign messaging, particularly those well-versed in communication and media services. Small and medium-sized enterprises (SMEs) are particularly suited to compete for such tenders due to their flexibility and innovative approaches, though larger firms are not excluded. The campaign’s international scope can help agencies expand their reach beyond the UK market, impacting regions such as Europe and the British Overseas Territories. MCA's selection of 23RED as the supplier reinforces the need for expertise in creative and impactful public safety messaging.

## Notice

Coast Clever campaign to include new creative brief covering more detailed tidal safety messaging, the dangers of offshore winds and the scope of Float To Live.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6008674a-f1ce-4d54-8629-4c1703e88a41 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 May 2025 |
| Submission deadline | 9 Apr 2024 |
| Future notice date | Not specified |
| Award date | 8 Apr 2024 |
| Contract period | 9 Apr 2024 - 10 Apr 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £25,023 |
| Lots value | Not specified |
| Awards value | £25,023 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MCA - MARITIME AND COASTGUARD AGENCY |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO15 1EG |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ32 Southampton |
| Local authority | Southampton |
| Electoral ward | Banister & Polygon |
| Westminster constituency | Southampton Itchen |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 23RED |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment

### Codes

- 32000000 - Radio, television, communication, telecommunication and related equipment

## Release History

- 27 May 2025 at 10:00 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6008674a-f1ce-4d54-8629-4c1703e88a41

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6008674a-f1ce-4d54-8629-4c1703e88a41
  27th May 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e76a7c6f-6279-4115-9517-f9b6d0901a71. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e76a7c6f-6279-4115-9517-f9b6d0901a71.json.