---
title: "Segmentation of the UK Business Population"
ocid: "ocds-b5fd17-e7b0a699-d916-4a63-844a-f4ceec58e8c6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e7b0a699-d916-4a63-844a-f4ceec58e8c6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e7b0a699-d916-4a63-844a-f4ceec58e8c6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e7b0a699-d916-4a63-844a-f4ceec58e8c6.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR INTERNATIONAL TRADE"
published: "2019-05-10"
---

# Segmentation of the UK Business Population

Buyer: DEPARTMENT FOR INTERNATIONAL TRADE  
Current stage: Award  
OCID: ocds-b5fd17-e7b0a699-d916-4a63-844a-f4ceec58e8c6

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## Summary

The procurement process titled "Segmentation of the UK Business Population" was conducted by the Department for International Trade (DIT) based in London, England. This tender falls under the market research services category and has a total value of £100,000. The procurement was completed using a selective method through a framework agreement, and the contract period was established from 1 March 2018 to 30 June 2018. The tender was awarded to Kantar Public on 28 February 2018, and the associated award notice was published on 10 May 2019.

This tender presents a significant opportunity for businesses engaged in market research services, particularly those that can provide bespoke analysis beneficial to export strategies. Small and medium-sized enterprises (SMEs) would be well-suited to compete for similar contracts given their agility and capacity to innovate, especially in delivering tailored insights to support the Department for International Trade's export initiatives.

## Notice

The first aim is to conduct a comprehensive and be-spoke segmentation for the Department for International Trade (DIT) of UK registered businesses to inform strategies for export related information provision and export support service design, using three waves of the National Survey of Registered Business. This will be the first key deliverable of a larger and more comprehensive segmentation and diagnosis programme for DIT.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/26e2a40e-cc83-420b-b797-b4c2335a0c96 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 May 2019 |
| Submission deadline | 15 Jan 2018 |
| Future notice date | Not specified |
| Award date | 28 Feb 2018 |
| Contract period | 1 Mar 2018 - 30 Jun 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £100,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR INTERNATIONAL TRADE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2AH |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR PUBLIC |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 10 May 2019 at 11:31 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/26e2a40e-cc83-420b-b797-b4c2335a0c96

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/26e2a40e-cc83-420b-b797-b4c2335a0c96
  10th May 2019 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e7b0a699-d916-4a63-844a-f4ceec58e8c6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e7b0a699-d916-4a63-844a-f4ceec58e8c6.json.