---
title: "Public Health Liverpool - Digital & Social Media Campaigns"
ocid: "ocds-b5fd17-e7fbd107-0b64-4f55-a15b-6e72a9a21631"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e7fbd107-0b64-4f55-a15b-6e72a9a21631"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e7fbd107-0b64-4f55-a15b-6e72a9a21631.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e7fbd107-0b64-4f55-a15b-6e72a9a21631.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LIVERPOOL CITY COUNCIL"
published: "2021-10-22"
---

# Public Health Liverpool - Digital & Social Media Campaigns

Buyer: LIVERPOOL CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-e7fbd107-0b64-4f55-a15b-6e72a9a21631

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## Summary

The Liverpool City Council is seeking a contractor for the "Public Health Liverpool - Digital & Social Media Campaigns" project, with a total budget of £50,000. This procurement falls under the advertising services category and is located in the North West region of the United Kingdom. The tender process is now complete, having reached the award stage, with a contract period set to run from 10th June 2021 to 30th September 2021. The specific deadline for tender submissions was 24th May 2021, and the awarding decision was published on 22nd October 2021.

This tender presents a strategic opportunity for digital marketing agencies and firms specialising in social media campaigns to expand their business offerings within the public health sector. Businesses that excel in identifying target demographics, optimising online engagement, and providing measurable outcomes will be particularly well-suited to compete for similar contracts in the future. With the emphasis on innovative digital strategies, agencies with creative approaches and analytical capabilities will find significant growth potential in this market.

## Notice

Public Health Liverpool are looking to appoint an agency to deliver a series of digital and social media campaigns running from June - September 2021. We are looking to appoint an agency that can: * Identify appropriate digital channels to engage our target audience and book suggested channels. Please note that although we have suggested social media channels in the table, we require agencies to include within their proposal the justification for these channels and any other channels they would suggest for each campaign. * Test different messages in the adverts and optimise the campaign based on click through rates. * Provide an assessment of the suggested channels, why they feel this is the most appropriate route to gain the greatest reach for our target audiences and include estimated audience size and reach. * Develop methods of measuring reach and engagement with the campaigns. We would expect the proposal to include: * Suggested channels * Target audience and size * Type of advertising e.g. targeted/cost per click etc * Detail key metrics such as CPC, CPV, video views, impressions etc

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/863b5bf9-8224-4e5b-b37c-d5b03a725a17 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Oct 2021 |
| Submission deadline | 24 May 2021 |
| Future notice date | Not specified |
| Award date | 8 Jun 2021 |
| Contract period | 9 Jun 2021 - 30 Sep 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £50,600 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL CITY COUNCIL |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1DS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HIT SEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 22 Oct 2021 at 09:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/863b5bf9-8224-4e5b-b37c-d5b03a725a17

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/863b5bf9-8224-4e5b-b37c-d5b03a725a17
  22nd October 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.liverpool.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e7fbd107-0b64-4f55-a15b-6e72a9a21631. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e7fbd107-0b64-4f55-a15b-6e72a9a21631.json.