---
title: "FS303019 - Understanding Consumer Values"
ocid: "ocds-b5fd17-e8ad4355-055b-4847-a3af-2a432fcfcb4e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e8ad4355-055b-4847-a3af-2a432fcfcb4e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e8ad4355-055b-4847-a3af-2a432fcfcb4e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e8ad4355-055b-4847-a3af-2a432fcfcb4e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "FOOD STANDARDS AGENCY"
published: "2018-11-07"
---

# FS303019 - Understanding Consumer Values

Buyer: FOOD STANDARDS AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-e8ad4355-055b-4847-a3af-2a432fcfcb4e

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## Summary

The Food Standards Agency (FSA) has completed a procurement process for a research study titled "FS303019 - Understanding Consumer Values," classified under the CPV code for Design and execution of research and development. The contract was awarded on 27 September 2018, with a total value of £41,575 and a contract period spanning from 1 October 2018 to 31 March 2019. This project focuses on assessing consumer attitudes towards food safety, pricing, and variety in the aftermath of the UK's exit from the EU. The work is primarily based in the South East of England, targeting consumers in England, Wales, and Northern Ireland. The procurement method utilised was an open procedure, with the tender period concluding on 7 September 2018.

This tender presents a significant opportunity for businesses specialising in market research and consumer analysis to compete for contracts with government agencies. Companies engaged in data analytics, consumer behaviour studies, and related research services would be particularly well-suited to respond. By understanding the FSA's focus on consumer values and preferences, prospective suppliers can tailor their proposals to meet the specific needs of the agency, thereby enhancing their chances of success in future tenders within the services industry.

## Notice

The FSA has been tracking consumer attitudes towards food related topics and trust in the FSA and food system for several years. With the FSA increasing its risk assessment capabilities there is a growing need to gather evidence on consumer attitudes, priorities and preferences and understand potential trade-offs. The FSA are proposing a quantitative study to understand how consumers in England, Wales and Northern Ireland rate the relative importance of key concerns (safety, price and variety) after the UK leaves the EU. We have evidence from our EU tracker research which shows that consumers are concerned about these areas. The research will also seek to explore consumer preferences and views on acceptability of potential new food items.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/677295a1-a0ea-450f-9160-0c393619f9c8 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Nov 2018 |
| Submission deadline | 7 Sep 2018 |
| Future notice date | Not specified |
| Award date | 26 Sep 2018 |
| Contract period | 30 Sep 2018 - 31 Mar 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £41,575 |
| Lots value | Not specified |
| Awards value | £41,575 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FOOD STANDARDS AGENCY |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 7PR |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Guildhall |
| Westminster constituency | York Central |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UNIVERSITY OF KENT |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73300000 - Design and execution of research and development

## Release History

- 7 Nov 2018 at 10:57 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/677295a1-a0ea-450f-9160-0c393619f9c8
- 22 Oct 2018 at 15:04 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/677295a1-a0ea-450f-9160-0c393619f9c8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/677295a1-a0ea-450f-9160-0c393619f9c8
  7th November 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e8ad4355-055b-4847-a3af-2a432fcfcb4e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e8ad4355-055b-4847-a3af-2a432fcfcb4e.json.