---
title: "Specialist communications consultancy to shape the strategy for the HMRC Story Campaign"
ocid: "ocds-b5fd17-e98f7fd0-de64-43e2-8688-b2413a45a42c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e98f7fd0-de64-43e2-8688-b2413a45a42c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e98f7fd0-de64-43e2-8688-b2413a45a42c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e98f7fd0-de64-43e2-8688-b2413a45a42c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2021-11-10"
---

# Specialist communications consultancy to shape the strategy for the HMRC Story Campaign

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-e98f7fd0-de64-43e2-8688-b2413a45a42c

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## Summary

The public procurement process involves H M Revenue & Customs procuring a specialist communications consultancy for the HMRC Story Campaign. The procurement is classified under research and development services and related consultancy services, with a total value of £37,000. The tender was awarded on November 2, 2021, and the contract period runs from November 2, 2021, to March 31, 2022. The procurement method was a direct single tender action below the threshold, and the contract address is in Salford, United Kingdom.

This tender offers significant opportunities for small and medium-sized enterprises (SMEs) experienced in communications consultancy and campaign strategy development. Businesses that can provide effective messaging strategies, conduct evaluations, and assess branding suitability would be particularly well-suited for competition. With the campaign's long-term vision extending to 2025, there is potential for ongoing collaboration and growth for service providers in this sector.

## Notice

We are seeking specialist communications consultancy to shape and the HMRC Story campaign, including: * Conducting a critical review of the draft campaign objectives and of the proposed evaluation framework * Proposing a viable and effective campaign strategy for this financial year (until March 2022), that delivers on the campaign objectives, and an outline strategy for following 3 years (Apr 2025) * Proposing suitable campaign messaging * Assessing the suitability of existing HMRC internal brands for the campaign, and how they may work as a brand hierarchy, and whether any new elements are needed.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4c22eeae-f954-455d-b287-984abc82719b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Nov 2021 |
| Submission deadline | 30 Oct 2021 |
| Future notice date | Not specified |
| Award date | 2 Nov 2021 |
| Contract period | 2 Nov 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £37,000 |
| Lots value | Not specified |
| Awards value | £37,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | SALFORD |
| Post town | Manchester |
| Postcode | M60 9LA |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD34 Greater Manchester South West |
| Local authority | Salford |
| Electoral ward | Ordsall |
| Westminster constituency | Salford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE ENGINE GROUP |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 10 Nov 2021 at 14:55 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4c22eeae-f954-455d-b287-984abc82719b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4c22eeae-f954-455d-b287-984abc82719b
  10th November 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e24781e5-f142-4b93-abc5-8dd50d0b59ad

## Provenance

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