---
title: "Understanding the Customer"
ocid: "ocds-b5fd17-e9e256ca-5b0f-4dd2-9119-b12ff8d92cc1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-e9e256ca-5b0f-4dd2-9119-b12ff8d92cc1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-e9e256ca-5b0f-4dd2-9119-b12ff8d92cc1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-e9e256ca-5b0f-4dd2-9119-b12ff8d92cc1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL HIGHWAYS"
published: "2023-03-22"
---

# Understanding the Customer

Buyer: NATIONAL HIGHWAYS  
Current stage: Award  
OCID: ocds-b5fd17-e9e256ca-5b0f-4dd2-9119-b12ff8d92cc1

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## Summary

The National Highways organisation has completed a procurement process titled "Understanding the Customer" for research consultancy services. The contract involves generating evidence to understand customer sentiments towards policies, services, and communications. The contract value is GBP 532,700, with a selective procurement method using call-off from a framework agreement. The tender period ended on 27th January 2023, and the contract lasts from 7th March 2023 to 31st March 2025. The buying organisation is located in Leeds, England.

This procurement opportunity by National Highways is suited for businesses offering research consultancy services. Small and medium-sized enterprises (SMEs) are particularly welcome to compete for this contract. The awarded supplier for this tender is IPSOS Limited, a large-scale organisation based in London. Businesses looking to provide ad hoc research approaches to help understand customer behaviour would find this tender opportunity beneficial for business growth.

## Notice

National Highways had a requirement for a suitable replacement or alternative for its Customer Panel contract. The new contract should provide access to a range of ad hoc research approaches, generating robust evidence to help understand what our customers say, think or do in relation to NH policies, practices, services and communications

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4c0009f2-08cd-490a-bc67-b74e4fa206f2 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Mar 2023 |
| Submission deadline | 27 Jan 2023 |
| Future notice date | Not specified |
| Award date | 7 Mar 2023 |
| Contract period | 7 Mar 2023 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £532,700 |
| Lots value | Not specified |
| Awards value | £532,700 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL HIGHWAYS |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS11 9AR |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Beeston & Holbeck |
| Westminster constituency | Leeds South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73210000 - Research consultancy services

## Release History

- 22 Mar 2023 at 13:27 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4c0009f2-08cd-490a-bc67-b74e4fa206f2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4c0009f2-08cd-490a-bc67-b74e4fa206f2
  22nd March 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-e9e256ca-5b0f-4dd2-9119-b12ff8d92cc1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-e9e256ca-5b0f-4dd2-9119-b12ff8d92cc1.json.