---
title: "Agent for IMAX Advertising Wrap at BFI IMAX"
ocid: "ocds-b5fd17-ea1bab7b-843a-489a-b890-e5b94d0b3705"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ea1bab7b-843a-489a-b890-e5b94d0b3705"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ea1bab7b-843a-489a-b890-e5b94d0b3705.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ea1bab7b-843a-489a-b890-e5b94d0b3705.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BFI"
published: "2021-11-26"
---

# Agent for IMAX Advertising Wrap at BFI IMAX

Buyer: BFI  
Current stage: Tender  
OCID: ocds-b5fd17-ea1bab7b-843a-489a-b890-e5b94d0b3705

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## Summary

The British Film Institute (BFI) is seeking a provider to serve as the advertising agent for the IMAX advertising wrap at its London venue, located prominently at the Waterloo roundabout. The tender, titled "Agent for IMAX Advertising Wrap at BFI IMAX," falls under the advertising services industry category and is currently active. The procurement process is at the tender stage, with expressions of interest required to be submitted by 4 January 2022. The selected contractor will be responsible for managing the advertising activity on the UK's largest advertising canvas, with the contract expected to commence on 1 April 2022 and run until 31 March 2027. This procurement follows a selective method, specifically a restricted procedure above the threshold, and is not marked as a recurrent procurement for the BFI.

This tender presents a significant opportunity for businesses in advertising and marketing services, particularly those adept in dynamic advertising management and campaign services. Companies that can leverage advanced technology for LED advertising and possess experience in large-scale advertising solutions would be well-positioned to compete. As the contract is likely to attract small and medium enterprises due to its suitability classification, businesses should consider registering their interest to gain access to further details and necessary documentation through the specified portal.

## Notice

The BFI IMAX building is located in the centre of the Waterloo roundabout in Central London in a prominent position opposite Waterloo Station. The building was commissioned by the British Film Institute and designed by Bryan Avery of Avery Associates Architects. The BFI IMAX, circular in design, has an internal drum referred to as the advertising wrap. It is not a digital screen but it has the largest canvas in the UK measuring 1,734m2, supported by the latest technology in LED (48,000 LEDs). This is both dynamic and fully programmable and has the functionality to use every colour. The contract with the incumbent provider expires on 31 March 2022 and the BFI is offering the opportunity to the market to act as its advertising agent. For avoidance of doubt, the opportunity is not offered as a lease of the advertising wrap. Additional information: To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal. Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/858005e1-51a8-4865-bd9d-68e1022cf2c1 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Nov 2021 |
| Submission deadline | 4 Jan 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Apr 2022 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 22462000 - Advertising material
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 26 Nov 2021 at 12:02 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/858005e1-51a8-4865-bd9d-68e1022cf2c1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/858005e1-51a8-4865-bd9d-68e1022cf2c1
  26th November 2021 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/bfi/aspx/
  Additional information on how to apply for this contract

## Notice URLs

- http://www.bfi.org.uk
- https://in-tendhost.co.uk/bfi/aspx/Tenders/Current

## Provenance

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