--- title: "ITT300 Appointment of Creative Agency" ocid: "ocds-b5fd17-ea22eb5f-0196-45c4-b3d3-09200f9f5dbb" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ea22eb5f-0196-45c4-b3d3-09200f9f5dbb" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ea22eb5f-0196-45c4-b3d3-09200f9f5dbb.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-ea22eb5f-0196-45c4-b3d3-09200f9f5dbb.json" source: "Contracts Finder" current_stage: "Tender" buyer: "UNIVERSITY OF NORTHAMPTON E-TENDERING" published: "2023-03-24" --- # ITT300 Appointment of Creative Agency Buyer: UNIVERSITY OF NORTHAMPTON E-TENDERING Current stage: Tender OCID: ocds-b5fd17-ea22eb5f-0196-45c4-b3d3-09200f9f5dbb [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ea22eb5f-0196-45c4-b3d3-09200f9f5dbb) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ea22eb5f-0196-45c4-b3d3-09200f9f5dbb.json) ## Summary The University of Northampton has initiated a tender process for the appointment of a Creative Agency for a 49-month creative strategy and campaign. The contract aims to promote and raise awareness, increase applications, and drive visitors to the University website. The contract value is estimated at £300,000, spanning from July 2023 to August 2027. The procurement method is a selective restricted procedure with a tender period ending on April 5, 2023. This tender opportunity presents a chance for creative agencies to engage in a long-term project which includes creating advertising assets, video content strategy, and various promotional materials for the University of Northampton. Businesses in the design services industry, particularly those specialised in graphic design, are well-suited to compete. The University is based in Northampton, United Kingdom, and the contract focuses on services within the educational software package and specialty design category. ## Notice The University of Northampton is looking to contract a Creative Agency to create a 49-month creative strategy and campaign. We are seeking a campaign that is unique to UON and is not derivative of UK HE advertising campaigns. The contract opportunity will run across three and a half recruitment cycles 2024 (mid cycle campaign) 2025, 2026 and 2027. The core objective will be to promote and raise awareness and increase year on year applications to the University of Northampton across multiple touchpoints which will include creative advertising assets across various channels, a video content strategy, prospectus, and assets throughout the recruitment cycle to include print, media and event materials. The core objective of the produced materials will be to drive visitors to the University website where they can register to visit for a campus open day, find out more about courses, the university campus, the town of Northampton and the benefits and opportunities of studying with us. Contract value is estimated at PS300,000. The contract shall be for a period of 49 months (July 2023 - August 2027) with the possibility entirely at the University's discretion for up to an 18 month extension at a value of PS100,000. Additional information: The information and documents for this tender will be accessible from https://in-tendhost.co.uk/universityofnorthampton Click on Current Tenders link where you can view the project detail, express an interest and register your Organisation with our e-tendering system. Once the registration has been accepted and you have received your login details by e:mail you can login to view and download the PQQ in the My Tenders section of the website. Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6fc521a5-544d-4085-bce3-259cd573765f | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure (above threshold) | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 24 Mar 2023 | | Submission deadline | 24 Mar 2023 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 1 Jul 2023 - 1 Aug 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF NORTHAMPTON E-TENDERING | | Locality | NORTHAMPTONSHIRE | | Post town | Northampton | | Postcode | NN1 5PH | | Country | England | | ITL 1 | TLF East Midlands (England) | | ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire | | ITL 3 | TLF24 West Northamptonshire | | Local authority | West Northamptonshire | | Electoral ward | Delapre and Rushmere | | Westminster constituency | Northampton South | | Delivery location | TLF East Midlands (England) | ## CPV Codes ### Divisions - 48 - Software package and information systems - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 48190000 - Educational software package - 79822500 - Graphic design services - 79933000 - Design support services ## Release History - 24 Mar 2023 at 10:32 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6fc521a5-544d-4085-bce3-259cd573765f - 23 Mar 2023 at 19:43 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6fc521a5-544d-4085-bce3-259cd573765f - 23 Mar 2023 at 19:39 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6fc521a5-544d-4085-bce3-259cd573765f - 23 Mar 2023 at 19:39 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6fc521a5-544d-4085-bce3-259cd573765f - 30 Jan 2023 at 18:15 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6fc521a5-544d-4085-bce3-259cd573765f - 30 Jan 2023 at 18:14 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6fc521a5-544d-4085-bce3-259cd573765f - 30 Jan 2023 at 18:09 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6fc521a5-544d-4085-bce3-259cd573765f - 30 Jan 2023 at 18:04 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6fc521a5-544d-4085-bce3-259cd573765f ## Documents - https://www.contractsfinder.service.gov.uk/Notice/6fc521a5-544d-4085-bce3-259cd573765f 24th March 2023 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/universityofnorthampton/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/universityofnorthampton ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ea22eb5f-0196-45c4-b3d3-09200f9f5dbb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ea22eb5f-0196-45c4-b3d3-09200f9f5dbb.json.