---
title: "GROWCO - GROW COVENTRY UNIVERSITY ONLINE"
ocid: "ocds-b5fd17-ea60437b-2e16-4f55-b8c8-7670ee66815a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ea60437b-2e16-4f55-b8c8-7670ee66815a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ea60437b-2e16-4f55-b8c8-7670ee66815a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ea60437b-2e16-4f55-b8c8-7670ee66815a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "COVENTRY UNIVERSITY"
published: "2025-08-18"
---

# GROWCO - GROW COVENTRY UNIVERSITY ONLINE

Buyer: COVENTRY UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-ea60437b-2e16-4f55-b8c8-7670ee66815a

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## Summary

Coventry University, located in Coventry, England, has initiated a procurement process titled "GROWCO - GROW COVENTRY UNIVERSITY ONLINE". The process falls under the category of IT services, with additional classifications in business and management consultancy, as well as higher education services. The award for this tender is currently in the award stage, with CINTANA EDUCATION LLC chosen as the supplier. The project aims to establish and manage a new Coventry-owned unit called "GrowCo" to significantly grow and enhance Coventry University Online. The initiative involves a joint programme for a duration of 3 months, followed by a potential 10-year contract, starting on 25th September 2024, with an option to extend for an additional 5 years.

This tender presents a notable opportunity for businesses experienced in the online distance learning (ODL) market, particularly those with strong capabilities in scaling online ventures both domestically and internationally. Companies with expertise in marketing, digital enrolment, student support, and technological resources are well-suited to collaborate in this endeavour. The procurement method followed is an open procedure, encouraging participation from small and medium enterprises (SMEs). Businesses aiming to partner with academic institutions to grow their market presence will find this project aligned with their growth strategies.

## Notice

This ITT will enable the development of this capability via a collaboration with external expertise in ODL education growth. The services Supplier collaboration intends to accelerate the offering from Coventry University Online Limited in the UK and internationally. As such we want to work with a services Supplier that has a proven core competence in the ODL market, specifically with a Supplier that has a team with a proven track record for scaling successful market-leading online ventures domestically and internationally. The Supplier and Coventry University will work together to establish and manage a new Coventry owned operating unit (known as "GrowCo - Grow Coventry University Online"). The fundamental purpose and rationale for the Coventry University 'GrowCo' initiative is to significantly grow, exploit, disrupt and serve the ODL market. Today, the legal business entity Coventry University Online Ltd (CUOL), has lost expertise in a number of business development areas which has severely affected business growth. GrowCo will: - 1. Be a new unit established as a division of Coventry University Online (CUOL) with its own P&L and operate independently for greater speed-to-market and accountability. 2. House dedicated capabilities including marketing, digital marketing, enrolment and admissions, student support and human and technological resources to support these areas. 3, Integrate and coordinate with departments and technologies of Coventry University. 4. Design and implement go-to-market strategies. The Agreement will be awarded for a duration of 3 months for a Joint Programme Initiative plus a 10 years initial contract agreement, with an option for Coventry University, at its discretion, to elect to extend the term of the Agreement for one further 5 year period. For the avoidance of doubt, the term of the Agreement shall not exceed a maximum of 3 months plus 15 years. Tender documents are available at https://in-tendhost.co.uk/coventryuniversity/aspx/Home. This is the same URL to respond to the Tender.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d913d083-d09a-4b27-bab0-e0e534078fb9 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Aug 2025 |
| Submission deadline | 11 Dec 2023 |
| Future notice date | Not specified |
| Award date | 23 Sep 2024 |
| Contract period | 24 Sep 2024 - 25 Sep 2039 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £139,477 |
| Lots value | Not specified |
| Awards value | £139,477 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | COVENTRY UNIVERSITY |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV1 5FB |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG33 Coventry |
| Local authority | Coventry |
| Electoral ward | St Michael's |
| Westminster constituency | Coventry South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CINTANA EDUCATION |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 80 - Education and training services

### Codes

- 72000000 - IT services: consulting, software development, Internet and support
- 79400000 - Business and management consultancy and related services
- 80300000 - Higher education services

## Release History

- 18 Aug 2025 at 13:18 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d913d083-d09a-4b27-bab0-e0e534078fb9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d913d083-d09a-4b27-bab0-e0e534078fb9
  18th August 2025 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/coventryuniversity/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ea60437b-2e16-4f55-b8c8-7670ee66815a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ea60437b-2e16-4f55-b8c8-7670ee66815a.json.