---
title: "Behavioural Trial - sustainable diet shift (part 1 of 2)"
ocid: "ocds-b5fd17-eb11bd6b-a6e6-4b64-a26b-6b7a24345ef8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-eb11bd6b-a6e6-4b64-a26b-6b7a24345ef8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-eb11bd6b-a6e6-4b64-a26b-6b7a24345ef8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-eb11bd6b-a6e6-4b64-a26b-6b7a24345ef8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE FOOD STANDARDS AGENCY"
published: "2022-04-21"
---

# Behavioural Trial - sustainable diet shift (part 1 of 2)

Buyer: THE FOOD STANDARDS AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-eb11bd6b-a6e6-4b64-a26b-6b7a24345ef8

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## Summary

The Food Standards Agency in York is conducting a completed procurement process for a project titled "Behavioural Trial - sustainable diet shift (part 1 of 2)," within the research and development sector, specifically under the CPV classification for consultancy services. The contract was awarded on 22nd December 2021, with a total value of £89,490 GBP. The contract period commenced on 14th January 2022 and concluded on 8th April 2022. This tender involved a call-off from an existing contract, with acceptable delivery locations including the United Kingdom and other territories.

This procurement presents an opportunity for growth, particularly for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) that specialise in behavioural research, sustainability consulting, or dietary interventions. Companies that can demonstrate their expertise in promoting healthy diet shifts or providing effective interventions in public health contexts will be well-positioned to compete in future opportunities stemming from this contract's focus on sustainable and healthy eating practices.

## Notice

The ideas on this trial were guided by an internal social science evidence review on the current gaps around healthy and sustainable diets (e.g. decreasing animal-based food consumption specifically, or on increasing plant-based food consumption beyond fruit and vegetable). In essence, there is little evidence focused on sustainable diets and what works to shift public acceptability towards these diets compared to healthy diets, and even less on the co-benefits. Fiscal interventions, promotion and placement (choice architecture) interventions were found to be highly effective based on high quality evidence however the review highlighted that we need more real-world interventions, with evaluation, including measuring long-term effectiveness, cost-effectiveness, and unintended consequences e.g. spill over effects, substitution effects e.g. financial incentives have been shown to work but the longer term impacts are less clear.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b498e8f6-52c7-4713-824d-87d25be9b645 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Works |
| Procurement method | Not Specified |
| Procurement method details | Other - Calling off from an existing call off contract |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Apr 2022 |
| Submission deadline | 23 Aug 2021 |
| Future notice date | Not specified |
| Award date | 22 Dec 2021 |
| Contract period | 14 Jan 2022 - 8 Apr 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £89,490 |
| Lots value | Not specified |
| Awards value | £89,490 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE FOOD STANDARDS AGENCY |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 7PR |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Guildhall |
| Westminster constituency | York Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TNS UK LTD (TRADING AS KANTAR PUBLIC |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 21 Apr 2022 at 10:53 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b498e8f6-52c7-4713-824d-87d25be9b645

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b498e8f6-52c7-4713-824d-87d25be9b645
  21st April 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/81c83a46-f8f6-40eb-a249-8b03b8c75067
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-eb11bd6b-a6e6-4b64-a26b-6b7a24345ef8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-eb11bd6b-a6e6-4b64-a26b-6b7a24345ef8.json.