---
title: "BTA880 Integrated B2B & B2C Travel Partner for India & GCC Area."
ocid: "ocds-b5fd17-eb3df41e-451b-449c-b145-999369a405c6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-eb3df41e-451b-449c-b145-999369a405c6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-eb3df41e-451b-449c-b145-999369a405c6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-eb3df41e-451b-449c-b145-999369a405c6.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2018-04-23"
---

# BTA880 Integrated B2B & B2C Travel Partner for India & GCC Area.

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-eb3df41e-451b-449c-b145-999369a405c6

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## Summary

The British Tourist Authority is currently undertaking a selective tender process for the contract titled "BTA880 Integrated B2B & B2C Travel Partner for India & GCC Area." This procurement falls under the administrative services related to tourism affairs category (CPV 75125000) and is located in London, UK. The tender was published on 23 April 2018, and the deadline for submissions is set for 1 December 2017. The contract period will commence on 9 January 2018 and conclude on 9 January 2020, with a total estimated value of £840,000.

This tender presents a substantial opportunity for businesses involved in travel and tourism marketing, particularly those with expertise in B2B and B2C strategies. Companies that possess strong connections within the travel trade and can effectively distribute travel products through various channels will be well-positioned to compete. Given the focus on collaborative marketing efforts aligned with VisitBritain's global campaign, businesses with innovative marketing capabilities and a deep understanding of consumer behaviour in the travel sector are likely to find this opportunity advantageous for growth.

## Notice

VisitBritain is seeking an Integrated B2B / B2C Travel partner to work with during 2017-2019 to assist in extending and developing Great Britain travel product in their portfolio, distributing that product across various channels (including in store), B2B marketing and staff education programs, as well as a fully integrated consumer marketing campaign. The activity will have a 360 degree approach, encompassing everything from research and insights, new and revised product development, staff education on Britain and its packages, specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. The partner should also have good connections into the travel trade in the key market to extend activity into offline channels. This activity must align with VisitBritain's global brand campaign- Great Britain Home of Amazing Moments and this will be visible at every consumer touchpoint.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/df9c3955-a897-4966-9566-1ab8fdba322d |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Apr 2018 |
| Submission deadline | 1 Dec 2017 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 9 Jan 2018 - 9 Jan 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £840,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0ET |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services

### Codes

- 75125000 - Administrative services related to tourism affairs

## Release History

- 23 Apr 2018 at 07:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/df9c3955-a897-4966-9566-1ab8fdba322d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/df9c3955-a897-4966-9566-1ab8fdba322d
  23rd April 2018 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=313918928
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-eb3df41e-451b-449c-b145-999369a405c6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-eb3df41e-451b-449c-b145-999369a405c6.json.