---
title: "Reg 72 Notice - Powered By Data Campaign"
ocid: "ocds-b5fd17-ebc430c3-362f-4148-afaf-161eb87096c5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ebc430c3-362f-4148-afaf-161eb87096c5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ebc430c3-362f-4148-afaf-161eb87096c5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ebc430c3-362f-4148-afaf-161eb87096c5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NHS ENGLAND"
published: "2023-11-28"
---

# Reg 72 Notice - Powered By Data Campaign

Buyer: NHS ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-ebc430c3-362f-4148-afaf-161eb87096c5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ebc430c3-362f-4148-afaf-161eb87096c5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ebc430c3-362f-4148-afaf-161eb87096c5.json)

## Summary

The NHS England has awarded a contract for the "Powered By Data Campaign" to Engine Partners UK LLP. The contract, valued at £539,005, falls under the main procurement category of services and is for an advertising campaign aimed at increasing public awareness and support for the use of NHS health data. The procurement method used was selective, with the contract period starting on 29th March 2023 and ending on 31st March 2024.

This contract presents business growth opportunities, especially for companies in the advertising and communications industry. As the contract is aimed at delivering a campaign to increase public awareness and support, businesses with expertise in marketing, media, and public relations would be well-suited to compete. The contract is suitable for small and medium enterprises (SMEs) and presents a chance to collaborate with NHS England on a significant public engagement initiative.

## Notice

Communications campaign to deliver against the following objectives: 1. Increase public awareness of how NHS data is used and the benefits. 2. Increase public support for the use of NHS health data by the NHS (and others). This variation increases the value of the contract from PS360,000, as originally published on Contracts Finder, to PS539,005. This variation is being made in accordance with Regulation 72(1)(b) of the Public Contract Regulations 2015. The services provided under the contract remain the same being, in part, the publishing on social media platforms of some of the media content procured under the original contract. The variation allows for the publication of more of this content. The contract expiry date has also been extended to 31/3/2024. Redacted contract https://atamis-1928.cloudforce.com/sfc/p/0O000000rwim/a/8d000001R92d/M.GA9.Ywwyq4sY_v3zMEjO5UDMOMMykzeJ5jFgyPGDw

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fae3be2c-cece-422f-8d95-4bb517f38bfa |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Nov 2023 |
| Submission deadline | 23 Feb 2023 |
| Future notice date | Not specified |
| Award date | 28 Mar 2023 |
| Contract period | 28 Mar 2023 - 31 Mar 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £539,005 |
| Lots value | Not specified |
| Awards value | £360,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS ENGLAND |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 4AP |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Hunslet & Riverside |
| Westminster constituency | Leeds South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ENGINE PARTNERS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 28 Nov 2023 at 15:34 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fae3be2c-cece-422f-8d95-4bb517f38bfa
- 6 Apr 2023 at 09:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b8485c52-bc8d-4d3e-94c8-62fbc2eba77f
- 30 Mar 2023 at 13:17 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/619755c0-ae89-4af0-a283-7a586ea27a63
- 30 Mar 2023 at 13:00 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/00e5f0a7-af23-48d4-a803-43d4fa0817df

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/fae3be2c-cece-422f-8d95-4bb517f38bfa
  28th November 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/b8485c52-bc8d-4d3e-94c8-62fbc2eba77f
  6th April 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/619755c0-ae89-4af0-a283-7a586ea27a63
  30th March 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/00e5f0a7-af23-48d4-a803-43d4fa0817df
  30th March 2023 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://atamis-1928.cloudforce.com/sfc/p/0O000000rwim/a/8d000001R92d/M.GA9.Ywwyq4sY_v3zMEjO5UDMOMMykzeJ5jFgyPGDw

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ebc430c3-362f-4148-afaf-161eb87096c5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ebc430c3-362f-4148-afaf-161eb87096c5.json.
