---
title: "2024 -727 Behavioural Change Assessment for the Environment Baselining Pilot"
ocid: "ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "AHDB"
published: "2026-04-23"
---

# 2024 -727 Behavioural Change Assessment for the Environment Baselining Pilot

Buyer: AHDB  
Current stage: Award  
OCID: ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea

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## Summary

The Agricultural and Horticultural Development Board (AHDB) initiated a tender process titled "2024 -727 Behavioural Change Assessment for the Environment Baselining Pilot," focusing on agricultural services. The procurement sought a supplier to evaluate behaviour change on farms within four levy sectors: Dairy, Beef and Lamb, Cereals and Oilseeds, and Pork. Harper Adams University was awarded the contract through an open procedure, valued at GBP 100,000, with the contract period commencing on 23rd June 2025 and ending on 31st March 2030. The tender was complete with the award issued on 15th May 2025 and published on 23rd April 2026.

This tender presents significant business growth opportunities, particularly for entities proficient in agricultural behaviour assessments and evaluations. Suitable contenders would include SMEs with expertise in developing frameworks for evaluating farm management practices, motivations for change, and measuring impact. Engagement in this project allows for collaboration with AHDB, leveraging knowledge from Harper Adams University, and contributing to the environmental baselining initiative across various British and global agricultural sectors. Businesses equipped with innovative data-driven solutions are well-positioned to compete for similar projects.

## Notice

AHDB requires one supplier to assess the extent to which data, knowledge and other factors can drive behaviour change on farms for its Environment Baselining Pilot. AHDB are seeking a supplier who has a track record of delivering behaviour change assessments/evaluations within the agriculture sector, primarily for the four levy sectors supported by AHDB/QMS namely, Dairy, Beef and Lamb, Cereals and Oilseeds, and Pork. There will be 3 main areas of consideration within the scope of this tender: * Understanding what drives farm management practice choices on farm. * Understanding of the drivers/motivation (together with challenges and barriers) for change * Measuring change - what are the actions that the 170 farmers intend to implement, and which ones are actioned, together with their impact. AHDB requires a supplier who can develop and implement an evaluation/assessment framework for the Environment Baselining Pilot.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e9afc911-5916-4682-a06d-5f195ea323eb |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Apr 2026 |
| Submission deadline | 27 Mar 2025 |
| Future notice date | Not specified |
| Award date | 14 May 2025 |
| Contract period | 22 Jun 2025 - 31 Mar 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £100,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HARPER ADAMS UNIVERSITY |

## CPV Codes

### Divisions

- 77 - Agricultural, forestry, horticultural, aquacultural and apicultural services

### Codes

- 77100000 - Agricultural services

## Release History

- 23 Apr 2026 at 08:31 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e9afc911-5916-4682-a06d-5f195ea323eb

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e9afc911-5916-4682-a06d-5f195ea323eb
  23rd April 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea.json.