---
title: "AHDB Purchase Data requirements"
ocid: "ocds-b5fd17-ec140094-cdd0-4d99-ba83-840a706d3b9c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ec140094-cdd0-4d99-ba83-840a706d3b9c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ec140094-cdd0-4d99-ba83-840a706d3b9c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ec140094-cdd0-4d99-ba83-840a706d3b9c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2021-07-16"
---

# AHDB Purchase Data requirements

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-ec140094-cdd0-4d99-ba83-840a706d3b9c

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## Summary

The tender, titled "AHDB Purchase Data requirements," is issued by the Defra Network eTendering Portal based in Kenilworth, Warwickshire, England. This opportunity is categorised under Data analysis services and aims to provide retail purchase data and insights related to consumer demand. The procurement method is open, following an open procedure above the threshold, and was initiated on 16th July 2021. The contract is set for a period of 2 years starting from May 2021, with an option for two additional 12-month extensions. The budget for the project is approximately £2,120,000, with a minimum contract value of £530,000, and the tender period concluded on 10th August 2020.

This tender presents an excellent opportunity for businesses specialising in data analysis, particularly those experienced in consumer market insights and retail purchasing data. Small and medium enterprises (SMEs) are particularly encouraged to apply, as they can leverage their agility and specialised knowledge to meet the tender requirements across its three lots. Companies that are adept in campaign evaluation and conducting targeted surveys would also find this contract suitable, further enhancing their market presence and growth opportunities within the industry.

## Notice

This tender is for the provision of retail purchase data and insight relating to consumer demand. Panel data is the preference with the budget but other methods will be considered if they fall within scope (requirements and budget). This tender opportunity is broken down into 3 LOT's, detailing 3 requirements which could be awarded to one supplier for all, or different suppliers for each LOT. This majority of the specification is for LOT 1 which is the most important part of the tender as it is a consistent requirement for purchase data. LOT 2 is for campaign evaluation. LOT 3 is for targeted surveys. LOT 2 and 3 specification can be found in the appendix of this document. It is unknown how often LOTs 2 and 3 will be required (if at all) but having an already assigned agency will allow for more efficient turnaround for AHDB. Contract Length: The tendered contract is for 2 years and intends to begin from May 2021 with the option to extend for a further 2 periods of 12 months each after the initial two-year period.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/19869d54-75be-4bc2-a8f9-b8c48c08fb35 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Jul 2021 |
| Submission deadline | 10 Aug 2020 |
| Future notice date | Not specified |
| Award date | 6 Oct 2020 |
| Contract period | 18 Apr 2021 - 16 Apr 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,120,000 |
| Lots value | Not specified |
| Awards value | £4,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR UK, TRADING AS KANTAR WORLDPANEL |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72316000 - Data analysis services

## Release History

- 16 Jul 2021 at 11:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/19869d54-75be-4bc2-a8f9-b8c48c08fb35

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/19869d54-75be-4bc2-a8f9-b8c48c08fb35
  16th July 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/9fbddb61-6cc5-451c-8f1a-74d25170cff4
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/791b310b-d76a-4f31-b5f4-3a72a938c38c
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ce726d89-68a6-492a-898c-3165d80a8bc0
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/58f6669d-0bad-4360-80d9-552cb0bbd32a
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/582fe732-498e-4b1d-8100-b1574e3300e8
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ec140094-cdd0-4d99-ba83-840a706d3b9c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ec140094-cdd0-4d99-ba83-840a706d3b9c.json.