--- title: "Domestic and International Tourism Marketing Campaigns and Services for the Business and Tourism Programme - AWARD" ocid: "ocds-b5fd17-ec39dbb3-ec67-4b2f-835f-29f4931123e2" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ec39dbb3-ec67-4b2f-835f-29f4931123e2" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ec39dbb3-ec67-4b2f-835f-29f4931123e2.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-ec39dbb3-ec67-4b2f-835f-29f4931123e2.json" source: "Contracts Finder" current_stage: "Award" buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING" published: "2021-12-02" --- # Domestic and International Tourism Marketing Campaigns and Services for the Business and Tourism Programme - AWARD Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING Current stage: Award OCID: ocds-b5fd17-ec39dbb3-ec67-4b2f-835f-29f4931123e2 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ec39dbb3-ec67-4b2f-835f-29f4931123e2) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ec39dbb3-ec67-4b2f-835f-29f4931123e2.json) ## Summary The West Midlands Growth Company Ltd is conducting a tender process for a project titled "Domestic and International Tourism Marketing Campaigns and Services for the Business and Tourism Programme". This procurement falls within the marketing services industry category, specifically focusing on attracting domestic and international visitors to the region around the Commonwealth Games. The tender period ended on 28th June 2021, and the contract commenced on 12th July 2021, continuing until 28th February 2023. The procurement was undertaken through an open procedure, with a total contract value of £612,231, with a minimum budget set at £550,000. This tender presents substantial growth opportunities for businesses specialising in marketing and tourism services, particularly those experienced in crafting campaigns aimed at diverse audiences. Companies that can provide expertise in direct and travel marketing services, as well as those adept in producing engaging digital content, will be well-suited to compete for this contract. Additionally, potential bidders should have a strong focus on inclusivity and the ability to showcase the cultural offerings of the West Midlands, targeting consumer markets in Australia, India, Canada, and the East Coast of the USA. ## Notice Marketing campaigns on this project will aim to attract domestic overnight / city break / short break leisure visitors pre, during and post the Games using a mixed media approach (online and offline) to target the relevant audiences at different stages in their awareness, consideration and booking journeys. While this programme is closely aligned to the Commonwealth Games, this project focuses specifically on tourism promotion. Note these campaigns are intended to complement and enhance the Games-focused marketing campaigns. Furthermore, at the heart of the Games will be a cultural programme, a world-class arts festival running March to September 2022, surrounding the sports programme. The power of art and culture to bring people together, celebrate our identities and find common ground will be central to the Games. For this a six-month programme of new work, installations, exhibitions, performances and major events will showcase the artists, creatives and cultural organisations of Birmingham, the West Midlands and the Commonwealth, on a global stage. The cultural programme will be developed and delivered by the Organising Committee of the Birmingham 2022 Commonwealth Games. The winning Tenderer for the Cultural Festival: International Campaign will develop and deliver international marketing campaign activities and assets for the Cultural Festival that will change perceptions of the West Midland's region as a cultural tourism destination and drive visits to the Festival and beyond; they will deliver the digital marketing campaign, content and assets for priority consumer markets in Australia, India, Canada and East Coast USA; they will produce content and assets to support FAM trips and PR events for international media, influencers and travel trade partners; they will repurpose the creative content and assets as a legacy media-bank for the ongoing marketing of the West Midlands as a cultural tourism destination. In delivering the above, they will work with WMCG marketing team and its PR and Media Buying suppliers, setting, tracking and monitoring agreed KPIs. To ensure the success of the Business and Tourism Programme, a number of marketing assets are required to support activities across the leisure tourism and MICE (business tourism) work packages, covering the delivery of sales tools, collateral and campaign material for travel trade (B2B) activities such as creation of an Event Planners Guide covering Birmingham and the West Midlands is required and supporting lead generation activities. Lastly, To ensure the success of the Business and Tourism Programme, a suite of new imagery and videos assets are required to support activities across the leisure tourism and MICE workstreams. The programme will require a bank of new imagery for our travel trade workstream. The new imagery should display diversity and inclusivity and be relatable to our key target travel trade markets: Australia, India and Canada. Further details will be worked through ... ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c50307fc-c888-4389-9939-5adf38daccdc | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 2 Dec 2021 | | Submission deadline | 28 Jun 2021 | | Future notice date | Not specified | | Award date | 5 Jul 2021 | | Contract period | 11 Jul 2021 - 28 Feb 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £612,231 | | Lots value | Not specified | | Awards value | £230,495 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B1 2ND | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 3 | | Supplier names | DRP; EPIGRAM COMMUNICATIONS & DESIGN; REBECCA BATTMAN LIMITED (RBL | ## CPV Codes ### Divisions - 63 - Supporting and auxiliary transport services; travel agencies services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 63515000 - Travel services - 63516000 - Travel management services - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services - 79997000 - Business travel services ## Release History - 2 Dec 2021 at 15:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c50307fc-c888-4389-9939-5adf38daccdc ## Documents - https://www.contractsfinder.service.gov.uk/Notice/c50307fc-c888-4389-9939-5adf38daccdc 2nd December 2021 - Awarded contract notice on Contracts Finder ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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